Traders feel silent diwali campaign has hit them hard
MANGALORE: More than the rains, what has hit the cracker trader is the silent campaign run on media.
Cracker sales have fallen 40% to 50% in the city compared to last year. Nagaraj K, who has been in this business since 11 years, says: Seems like this will be my last year in this business. Not only is it a pain to obtain five licences with no single window system in place, but the uncertainty in getting the licence itself is putting me off.
Regarding the reasons why business has not taken off this Diwali, Nagaraj says he cannot exactly pinpoint one particular reason. "It’s easy to blame the inclement weather, but what I see is the present youth aren’t into crackers and the loud stuff. May be the silent Diwali campaign has also had some impact. Whatever reason it is, business is down," he said.
Ganapathy Baliga, is in the business for eight years and this, he says, is the worst year. "This is definitely due to media campaign. Rains don’t bother enthusiasts much. They come with umbrellas and buy them," says Baliga who estimates that the business is down by 50% this year.
A cracker salesperson says weather-wise and business-wise this has been the worst year. "We have bought crackers worth Rs 1 lakh and see behind me, three-fourth of the stuff is still there even after three days. Last year, by this time, I had just 15% stock and I had ordered for more," said Rakesh at Bikarnakatte.
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