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Fat Cat Gaming awards PR mandate to Blue Lotus Communication

Mumbai, 29th January 2015: SHM Entertainment Ltd, creators of the Fat Cat mobile games application for Android and iOS platform, today announced the appointment of Blue Lotus Communications as their public relations partner. Blue Lotus Communications has a rich experience in serving tech clients and is a three time ‘PR Agency of the Year’ awardee.

Speaking of the venture, Mr. Sulim Malook, CEO and Founder of Fat Cat Gaming added, “We are delighted to work alongside Blue Lotus and are very confident that our offering of a truly social, skill based game with tangible prizes based on brands, will be an interesting prospect in India.”

On the partnership, Mr. N Chandramouli, CEO, Blue Lotus said, “We are thrilled to have Fat Cat Gaming on board. It is significant because India is going through an internet-through-mobile revolution and everyone with a phone has access to the internet. The gaming market is flourishing with the younger generation accounting for 51% of the mobile market”. Continuing he added, “With our extensive experience of media, expertise in communication, and understanding of the potential of reward gaming, Blue Lotus looks forward to introducing Fat Cat to India.”

About Fat Cat Gaming:
Fat Cat Gaming has created a mobile game application which is social, entertaining and rewarding. By combining the excitement of easy-to-play skill based games with the thrill of big jackpots and prizes for gamers who share the app, Fat Cat is a unique. Its innovative, patent pending game, Lucky 6, enables users to showcase their knowledge and skill to win cash prizes.

About Blue Lotus Communications:

Across sectors, Blue Lotus Communications handles key clientele such as Dun & Bradstreet India, Magma Finance, DBS Bank India, DHL Express India, Metropolis Healthcare among many others. In 2014, Public Relations Society of India (PRSI) awarded Blue Lotus for its Achievements in Corporate and Government Relations; in 2011, industry peers voted Blue Lotus ‘Best PR Agency of the Year’ under the ambit of the India PR & Corporate Communications Awards (IPRCCA); in 2010, they were awarded for being the ‘Indian Consultancy of the Year’ by The Holmes Report – a global body for the public relations industry.