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Global launches project Sheltrex for Xeco Group

OOH Campaign increases footfalls and sales queries for the real estate company’s Hafeez Contractor designed homes at Karjat in Mumbai

March 31, 2015, Mumbai: Global Advertisers is making OOH work wonders for the Xeco Group, and the market is noticing it too. The real estate group’s residential project Sheltrex at  Karjat, designed by well known architect Hafeez Contractor, and promises ’Next generation living experience by applying the world’s latest technologies in urban design, energy conservation, communication, water and sewage management and safety.’

The project is a short walking distance from the Karjat railway station.   

The campaign spread across Mumbai includes the Mumbai-Pune Highway with hoardings and bus shelters with specially designed neon signage.

"The project promises a complete smart city experience campaign to buyers. The design, amenities, facilities and town planning are impeccable. Our job was to communicate to potential buyers that all this is available at unbeatable Karjat rates. The campaign began in the middle of the month and will continue for four weeks. The calls have increased substantially since the campaign began as have the footfalls. The client is happy with the initial buzz. We have invested a lot of time, strategic thinking and effort to ensure that buzz is created in targeted pockets in the city. We expect it to get even better from here," said Sanjeev Gupta, MD, Global Advertisers.

Global owns the most number of premium location hoardings in Mumbai, including Asia’s biggest hoarding in Bandra. We also own multiple big-format hoardings that offer the most number of corridor branding opportunities in the Mumbai Metropolitan Region.

Global has executed approximately 1.5 lakh successful campaigns, 1 lakh product launches, 80,000 in-film branding contracts and over 2 lakh event sponsorships in the last 18 years.Global’s creativity, innovation and ability to deliver out-of-the-box OOH media solutions have won them 350 awards, and over 500 letters of appreciation.

A recent British Broadcasting Corporation (BBC) report surveying the world hoarding industry makes a special mention of Global Advertisers’ billboard site in Bandra.