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Manipal University workshop on Digital Marketing for Business Growth
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Manipal University organises 1 day workshop on Digital Marketing for Business Growth
Manipal: “Rapid digital innovation and new consumer behaviors are reinforcing changes in industry’s marketingpriorities and spending. Digitalization is changing everything,” said Satheesh Kumar Palanisamy, Head Digital Marketing, Manipal Global Education Services, Bengaluru at the one-day executive development program on ‘Digital Marketing for Business Growth’ at the School of Management here in Manipal University recently.
The EDP was held for micro, small and medium enterprises in the coastal districts of Mangalore and Udupi. The program focused on sharing the latest trends, best practices and technologies for effective digital and social media marketing.Mr. Palanisamy spoke precisely how the shift into the digital space is happening in India. He gave a robust understanding of how technology was changing at a breakneck speed and explained, as a consequence, how the changes were happening in every walk of life.
He said that small enterprises were using various digital platforms such as SEO, SEM, adwords, display advertising, mobile advertising, video advertising, social media advertising to leverage its potential to build the brand. He enlightened the participants on how to list their products in the ecommerce market place. Owners and marketing executives from various small to medium scale industries of Udupi and South Kanara districts participated in the program.
Dr. Raveendranath Nayak, Director, School of Management said that the Executive Development Program was designed to sensitize the MSMEs about digital marketing practices and the potential of digital in driving revenue. “We have plans to conduct EDP in core management areas such as HR, finance, marketing and entrepreneurship,” he said.
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