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More than 30 donate hair at ’Locks of Love’ drive

‘Locks of Love’, the hair donation drive of St Agnes College, Department of Journalism and Mass Communication, in association with the Bliss Professional Unisex Salon was organised at Forum Fiza Mall on Sunday.

The unique drive began with Kamalakshi, a senior citizen, donating her hair. The 84-year-old, who had heard about the drive, was keen on donating her hair.

“The ‘Locks of Love’ campaign has been a huge success. More than 30 people have registered to donate their hair. The collected hair will be sent to a Kerala-based NGO Sarga Kshetra that makes and distributes free wigs to women and children who have lost their hair during cancer treatment,” said Laxmi Shenoy, head, Department of Journalism and Mass Communication, St Agnes College.

The students had organised a variety of cultural programmes at the mall to support the ‘Locks of Love’ campaign. Students of St Agnes College and Ocean Kids performed in a flash mob. Students of St Aloysius PU College and Nitte Institute also performed songs and dances at the mall to support the drive.

Bliss Professional Unisex Salon proprietor Nazeefa Aysha said that the campaign will be continued at Bliss, even in the future. Anyone who is interested to donate hair can visit the salon any time and Bliss will take care of the rest.

A students’ initiative

‘Locks of Love’ is completely a student initiative. Students of St Agnes College Department of Journalism and Mass Communication have been toiling for a month to create awareness about the hair donation drive. The students have organised flash mobs, awareness talk, visited different college campuses to create awareness and also started a social media and Whatsapp campaign, said Laxmi Shenoy.

The Department of Journalism and Mass Communication began in St Agnes College this year. Apart from ‘Love of Love’, the students have started campaign #Womenatwork, where they bring the efforts of working women, which often go unnoticed, into the mainstream.