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Sixth Edition of COLORS Pinkathon Bengaluru 2018 – Inspiring Partners Bajaj Electricals to be held on Sunday, February 18, 2018 at Kanteerva Grounds

An initiative by the United Sisters Foundation and promoted by Maximus MICE & Media Solutions Pvt. Ltd., India’s biggest women’s run to have around 10,000 plus women participating in the multi-category run

Bengaluru, January 09, 2018:  The Sixth Edition of COLORS Pinkathon Bengaluru 2018 – Inspiring Partners Bajaj Electricals, India’s biggest women’s run to be held on Sunday, February 18, 2018 at Kanteerva Grounds, Bengaluru. Online registrations for the multi-category run are open at www.pinkathon.in/mumbai for the VWash Plus 3km, 5km & 10km run and for the 21km distance drop a mail on info@pinkathon.in.

COLORS Pinkathon - Empowering Indian Women, India’s biggest women’s run to encourage and promote fitness & health among women and create awareness for Breast Cancer and other issues relating to women’s health is supported by United Sisters Foundation and promoted by Maximus MICE & Media Solutions. Super model, actor, Ultraman and Pinkathon founder Milind Soman formally announced the launch of the sixth edition of COLORS Pinkathon Bengaluru at a press conference held at The Hub, Bengaluru. The Hub Bengaluru is a shared space ecosystem unlike anything ever seen. They provide beautiful spaces to LIVE, WORK & PLAY (EVENTS) encouraging communities!

Present at the conference were eminent dignitaries like 101-year-old Mann Kaur, an Indian track – and – field athlete, she holds the world record in the over 100 years old, Anju Maudgal Kadam – Co- Founder 100 Saree pact, Dr. Monika Pansari – Consultant Onco surgeon (Apollo Hospitals), Bhumika Patel accomplished Marathoner, feautured as gamechangers 2017in US Magazine’s elite list of 21 women who are transforming the world along with three COLORS Pinkathon Bengaluru mascots who expressed their wholehearted support for the noble cause. Committed to encourage progress of women and move forward in life, India’s leading entertainment channel, COLORS has extended full partnership towards this cause by partaking in spreading the message of ‘wellbeing of women’ through this initiative.  

A crusader for women empowerment, Raj Nayak, COO – Viacom18 said, “Initiatives like Pinkathon are a great way to boost the confidence of women and strengthen the belief that women can do wonders! COLORS Pinkathon not only works for the wellbeing of women but also encourages meaningful participation of women in all aspects of life. COLORS has always lauded the contribution of women in a big way, be it at workplace or through the content it showcases. With such associations we envisage a better future for our women who nurture and shape us.”

Expressing delight on the launch of the sixth edition of COLORS Pinkathon Bengaluru 2018 - Inspiring Partners Bajaj Electricals founder Milind Soman said, “We are very excited to bring COLORS Pinkathon to Bengaluru once again for the sixth time. We are confident the city and its people will support us and help make this run a humungous success. Pinkathon is more than a Marathon. It is the seed of change and the beginning of a movement that is carried forward by a growing community of empowered women across India, who share a belief that a healthy family, a healthy nation and a healthy world begins with empowered women, first step in empowerment is taking control of your own health, respecting yourself and understanding and celebrating the value you bring to your family and society. Empowerment is not a gift of society; it is a gift you give yourself.”

The fitness icon further added, “Fitness is liberating. If a culture of regular exercise and fitness must take root in India, our women need to become aware about the benefits of fitness. They need to be able to get out and run, which doesn’t happen enough due to various cultural reasons. We now organize Pinkathon in eight cities. More than 10000 women run at each of these events at the VWash plus 3km, 5km, 10km and 21km distances. They run in running gear but also in sarees, salwar kameez, hijabs or whatever attire they deem fit and keeps them comfortable.”

 Reema Sanghavi, Co-Founder Pinkathon & Managing Director, Maximus MICE & Media Solutions Pvt Ltd said, “We start the new year on a fit & healthy note with Colors Pinkathon Bengaluru which is a runner’s paradise and haven for fitness enthusiasts. Pinkathon was conducted in various cities like Bangalore, Hyderabad, Kolkata, Delhi, Chennai, Guwahati and Pune as well as our first international Pinkathon in Kathmandu in the year 2017.  The multi-city national event has received an overwhelming expression of support with over 100,000 women of all ages, across different walks of life having participated this year. This number is expected to grow in leaps and bounds in 2018. The campaign will be supported by an integrated communication plan which includes several pre- event activities like training runs for baby wearing mothers, first time women runners and cancer survivors. We have introduced several new events to encourage running across the strata of the society and age groups as well as differently abled. There will also be an extensive online campaign to reach out to the masses and help the movement grow. We have started the traditional attired cycle really and the Fearless Midnight Run to encourage more women to step out of their homes and take up their health seriously”

 Anant Bajaj - Joint Managing Director - Bajaj Electricals Ltd. said "Bajaj Electricals Ltd. has always collaborated with platforms that have worked towards women empowerment. We strongly feel that empowerment goes far beyond giving equal rights to women. It is about making women confident enough to trust themselves, act independently and most importantly to take control of one’s own health and well - being. Pinkathon is an excellent platform through which we can achieve the objectives and at the same time women can be made aware of dreadful disease such as Brest Cancer through a Fitness Drive. We hope to continue this association with Pinkathon for the years to come as well.”

As a precursor to the main day, the team is organising unique events such as the Cancer Shero Trek for the cancer survivors. This event is dedicated towards felicitating these inspiring people. Starting with a trek, this event felicitates the inspiring Cancer Survivors honouring them with an “I Inspire” medal. In COLORS Pinkathon Bengaluru, 50 Visually Impaired girls would be participating in the different run categories. To prepare them for the main day, unique training sessions are designed with the help & coordination of sighted runners. COLORS Pinkathon Bengaluru - Inspiring Partners Bajaj Electricals is organising special training runs in various parts of Mumbai for the registered participants who have requested training for the main day. Pragya Prasun Acid Attack Survivor was announced as the mascot for the visually impaired squad who will be the running the VWash Plus 3km. 30 hearing impaired girls would be also participating in the VWash Plus 3km category.  Aparupa Gupta, a Cancer Survivor, was announced as the mascot for the 5KM category run and Nagrathna Bhat A visually impaired participant from Samarthanam was announced mascot for 10 km. All of them were presented with the first bib.

As one-of-a-kind initiative, every single participant of COLORS Pinkathon Bengaluru - Inspiring Partners Bajaj Electricals can choose to avail of a free gynaec consultation from our Healthcare partner Apollo Foundation or a free Mammogram if the participant is above 45 yrs. of age, the same is also transferrable.

Milind Soman also highlighted the concept of Pinkathon Ambassadors in every city who are passionate, extraordinary, committed men & women connecting for one cause – ‘health for every woman’. Each Pinkathon Ambassador is a part of the Pinkathon core team and registers all the women in their circle of influence. Pinkathon inspires everyone who believe that together, we can do more. Various initiatives are undertaken by the Pinkathon Ambassadors to connect with women across various strata of the society. ‘Pinkathon goes to School’ is another interesting concept to encourage Mother-daughter teams to run together. The idea is to encourage health & fitness at every age. There are over 300 Pinkathon ambassadors across cities working selflessly towards promotion the cause.

COLORS Pinkathon in Bengaluru has received huge response from corporate sponsors like Colors, Bajaj Electricals, VWash Plus, Reebok, Enerzal, Apollo Foundation, Red FM, Bisleri.  

The focus of India’s biggest women’s only running event, is to encourage an active lifestyle and overall fitness amongst women, while creating a much needed awareness about breast cancer and bone health and encourage thousands of new or first-timer women to take up running. All proceeds raised from the event will be used for the expenses incurred in organizing and marketing the event, and by the Women’s Cancer Initiative in its fight against breast cancer. The official website for COLORS Pinkathon is  www.pinkathon.in through which participants can register online. Twitter Handle: @pinkathon10k

COLORS Pinkathon has won several national and international awards such as WOW Awards for Best Festival of the Year & Best Sports Event of the Year and EEMAX Global for Best Public Event of the Year for ticketed and non-ticketed category.