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Sachin Tendulkar bats for underprivileged kids

AvivaInteracts with kids at Shelter Don Bosco
Aviva Early Starters campaign launched by Sachin last month, to give 20 children a chance to live a day of their dream profession
One child from the shelter to get a chance to enter the contest

 Mumbai, August 25, 2015: As a part of Aviva India’s latest consumer connect initiative – Aviva Early Starters, Cricket legend Sachin Tendulkar, today, interacted with and inspired the children at Shelter Don Bosco in Mumbai. The initiative was launched last month to encourage children to start planning for their dreams early in life.

To inspire underprivileged children, Aviva will choose one child from the shelter as one of the 20 children who will be mentored as a part of the campaign.

The central inspiration for the campaign came from Sachin, who has been Aviva India’s brand ambassador since 2007. At the launch, Sachin said that he was able to realise his big dream because he started early.

“I could start playing for India at 16 because I started preparing for it at 8. An early start led to early success and helped me reach far.  Now with the Aviva Early Starters initiative, I am looking to give an early start to children’s careers and turn their big dreams to reality,” Sachin said.

The Early Starters initiative will take forward Aviva India’s award-winning ‘What’s Your Big Plan’ campaign. Aviva India will provide 20 children an opportunity to live their dream profession for one day.

Mahesh Misra, CDO, Aviva Life Insurance said, “Aviva India is committed to help children realise their big dreams. Our ‘What’s Your Big Plan’ campaign was highly successful in capturing these dreams. Now through our Aviva Early Starters initiative, we want to enable children to live their dreams. Sachin is an inspirational figure for the young India and we hope that this initiative will inspire not only the privileged but also the less privileged youth of the country.”

While Sachin will be the chief mentor for these children, renowned personalities like Dr Naresh Trehan, chef Kunal Kapur, fashion designers Shantanu & Nikhil, RJ Naved and artist Alka Raghuvanshi will also be a part of the Early Starters mentorship programme.