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MUMBAI:(televisionpost) L’Oréal Paris, in partnership with NDTV, has launched ‘Women of Worth’ Awards, a platform and campaign that will scout, recognise and felicitate the achievements of ordinary women who have achieved extraordinary success through their bravery, conviction and drive.

The awards ceremony will be held in Mumbai on 28 March.

The Women of Worth awards will recognise the achievements of women who possess a strong personality, are sensitive to needs of society, and a pillar of support and strength in all walks of life. The nominees have been shortlisted after an extensive research process while identifying each one’s key contribution in their respective fields.

On International Women’s Day, 8 March, a conclave with eminent personalities, opinion leaders, the ‘Women of Worth 2016’ jury members and spokespersons from L’Oréal Paris and NDTV will be organised to discuss a range of subjects impacting the evolving role of women in India and issues impacting society.

Through a public voting system, in conjunction with jury inputs, the campaign will end in March 2016. A transparent and well-structured voting system for the public will be set up to ensure that the most deserving nominees win.

L’Oréal Paris India VP of marketing Manashi Guha said, “The ‘Women of Worth Awards’ is philanthropically a huge initiative undertaken by the brand to strongly support the extraordinary contribution made by Indian women in their respective fields. These awards are our small way to distinguish the achievements of such women who embody the spirit and values of the L’Oréal Paris brand. It is the ideal platform for us to salute them and a matter of pride for us to associate with NDTV, who also believes in empowering women.”

Sharing his thoughts, NDTV Group CEO Vikram Chandra said, “Women empowerment is a cause NDTV has firmly believed in. The Women of Worth initiative to honour real women from different walks of life is an excellent platform to discuss the issues faced by them and find solutions for the same. Extraordinary women are emerging as the real ‘she-roes’ with their grit and determination. We really hope that through this association, NDTV and L’Oréal become the voice to encourage more women to make a significant difference in our society.”