9-Year-Old Girl Forces Company To Change Juice Packaging


NDTV, 17-02-2017 08:13:56


Write Comment     |     E-Mail To a Friend     |     Facebook     |     Twitter     |     Print


9-Year-Old Girl Forces Company To Change Juice Packaging

NEW DELHI:  A 9-year-old girl in Guwahati refused to drink a juice contending that the beverage was meant for "him", referring to the packaging which carried an image of a boy in school uniform.

"Real fruit juices can be consumed only by boys?" the girl asked her father, Mriganka K Majumdar, referring to the packaging of juice carton, which had an image of a boy in school uniform with a caption, "something that’s good for your child should also make him smile".

The matter was taken up by union Women and Child Development Minister Maneka Gandhi after the girl’s father wrote a letter to Ms Gandhi claiming that the packaging of the beverage was discriminatory.

"I was caught aback and could not reply to her (sic)," Mr Majumdar said, adding that Dabur’s ’Real’ juice brand needs "to show some respect to our daughters".

The company has denied the charges of gender discrimination.

"Let me reassure you that the use of the term ’him’ on the pack is not gender-specific and was used in a more general sense to connote children and not any specific gender," an official statement issued by Dabur read.

"I was caught aback and could not reply to her (sic)," Mr Majumdar said, adding that Dabur’s ’Real’ juice brand needs "to show some respect to our daughters".

The company has denied the charges of gender discrimination.

"Let me reassure you that the use of the term ’him’ on the pack is not gender-specific and was used in a more general sense to connote children and not any specific gender," an official statement issued by Dabur read.

They, however, have agreed to change the packaging to avoid "any such misunderstanding in the future".

It also said, "In the point raised by Mr Majumdar, we would like to state that the Real Fruit Power product pack also carries the picture of a happy family of four, including a girl child."

Rejecting the company’s claim, Mr Majumdar said, "It’s misleading on the part of Dabur to say that the pack also carries a girl’s image because that is not true. The 200 ml pack of ’Real’ juice only has an image of a boy in a school uniform. However, the bigger 1 litre pack also has an image of a girl."

But, "I am happy that they have decided to make changes," he added.

Ms Gandhi said she took up the matter with the company to "send a message out and set a precedent for future."

Write your Comments on this Article
Your Name
Native Place / Place of Residence
Your E-mail
Your Comment   You have characters left.
Security Validation
Enter the characters in the image above
    
Disclaimer: Please write your correct name and email address. Kindly do not post any personal, abusive, defamatory, infringing, obscene, indecent, discriminatory or unlawful or similar comments. Kemmannu.com will not be responsible for any defamatory message posted under this article.
Please note that under 66A of the IT Act, sending offensive or menacing messages through electronic communication service and sending false messages to cheat, mislead or deceive people or to cause annoyance to them is punishable. It is obligatory on kemmannu.com to provide the IP address and other details of senders of such comments, to the authority concerned upon request. Hence, sending offensive comments using kemmannu.com will be purely at your own risk, and in no way will Kemmannu.com be held responsible.
Similarly, Kemmannu.com reserves the right to edit / block / delete the messages without notice any content received from readers.




Thonse Health Centre
View More

Indian Catholic Youth Movement, Katpadi Presents, Gadyanth Yuva Ekvot-2017 as on 27-08-2017 - All are invited.Indian Catholic Youth Movement, Katpadi Presents, Gadyanth Yuva Ekvot-2017 as on 27-08-2017 - All are invited.
Mount Rosary Church Annoucements for the WeekMount Rosary Church Annoucements for the Week
You are cordially invited to the SeminarYou are cordially invited to the Seminar
Villa for
Sale

at Kemmannu.Villa for sale at Kemmannu.
28th Tonse ‘Sarvajanika Ganeshosava’ Invitation28th Tonse ‘Sarvajanika Ganeshosava’ Invitation
Souza’s Mega Festival SaleSouza’s Mega Festival Sale
Milarchi Lara Souvenir - Ester Issue, April 2017Milarchi Lara Souvenir - Ester Issue, April 2017
Read online Uzvaad:<font color=red> Read online Uzvaad</font color=red>:
Booking open at GSJ Galaxy at Santhekatte/KallianpurBooking open at GSJ Galaxy at Santhekatte/Kallianpur
Visit Axis Bank Now open in Kallianpura, SanthekatteVisit Axis Bank Now open in Kallianpura, Santhekatte
For all your travel needs contact Sequeira TouristFor all your travel needs contact Sequeira Tourist
Become a professional or part time trader or take Forex Trading as a hobby. We will provide our assistance to you in your success. Click here to know more....Become a professional or part time trader or take Forex Trading as a hobby. We will provide our assistance to you in your success. Click here to know more....
Power Care Services, MoodubellePower Care Services, Moodubelle
Contact Little Flower Tours and TravelsContact Little Flower Tours and Travels
Ganapahti Co-operative Agricultural BankGanapahti Co-operative Agricultural Bank
Read Online RaknnoRead Online Raknno
Kemmannu Platinum Jubilee Souvenir – Amruth KaanikKemmannu Platinum Jubilee Souvenir – Amruth Kaanik
Udupi TodayUdupi Today
St. Alphonsa of India
Thank you from Kemmannu.comContact for all your Travel, Tours and For Rent a Car

Contact Maria Travels  for all your Travel, Tours and For Rent a Car Mob: 9980889512 or 9819444307

Thanksgiving to St. Lawrance

Thanksgiving to St. Lawrance

SAHARA

Sponsored Albums