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Sixth Edition of COLORS Pinkathon Bengaluru 2018 – Inspiring Partners Bajaj Electricals concluded successfully with over 10,000 women participants Co Sponsored by Sai Real Estate Consultants

An initiative by the United Sisters Foundation and promoted by Maximus Mice & Media Solutions, Colors PinkathonBengaluru – Inspiring partners Bajaj Electricals Ltd. was held in the city on Sunday, 18th February 2018 at Kanteerva grounds

Visuallychallenged & hearing-impaired girls, Cancer Sheroes, acid attack victims, Baby-wearing mothers and senior citizens enthusiastically joined in the multi-category run across age group
 Breast feeding zone, green water stations, tsunamika medals were offered to the participants
Bengaluru, February 18,2018: The sixth edition of Colors Pinkathon Bengaluru 2018–Inspiring Partners Bajaj Electricals, India’s biggest women’s run concluded successfully with an overwhelming response of over 10,000 women participatingfor the V Wash plus 3kms, 5kms& 10kmsand 21 kms of the multi-category run held on Sunday, February18, 2018 at the Kanteerva grounds, Bengaluru. A team of 100visually impaired girls, hearing impaired girls, Cancer Sheroes,Baby-wearing mothers and senior citizens enthusiastically joined the run as well.

COLORS Pinkathon- Empowering Indian Women, India’s biggest women’s run to encourage and promote fitness & health among women and create awareness for Breast Cancerand other issues relating to women’s health is supported by United Sisters Foundation and promoted by Maximus MICE & Media Solutions. Super model, actor, Ultraman and Pinkathon founder Milind Soman, along with 101 year old Mann Kaur, world record holder and all the eminent dignitaries flagged off the multi-category run of the Sixth Edition ofCOLORS PinkathonBengaluru 2018 – Inspiring Partners Bajaj Electricals.

Committed to encourage progress of women and move forward in life, India’s leading entertainment channel, COLORS has extended full partnership towards this cause by partaking in spreading the message of ‘wellbeing of women’ through this initiative. Said Raj Nayak, COO, Viacom18, “It is heartening to see thousands of women coming together in solidarity to participate in Pinkathon. Women play a vital role in our lives—whether at workplace or at home. We are firm believers of women empowerment, and feel that it is about time that everyone realizes this and urge more women to achieve greatness in all walks of life. We have always celebrated women at Viacom18, and will continue to encourage woman-power!”

Expressing delight on the successful conclusion of the sixth edition of COLORS PinkathonBengaluru2018 - Inspiring Partners Bajaj Electricals founder Milind Soman said, “We are very excited to bring COLORS Pinkathon to Bengaluru once again for the sixth time. We were confident that the city and its people will support us and help make this run a humungous success. COLORS Pinkathon is more than a Marathon. It is the seed of change and the beginning of a movement that is carried forward by a growing community of empowered women across India, who share a belief that a healthy family, a healthy nation and a healthy world begins with empowered women, first step in empowerment is taking control of your own health, respecting yourself and understanding and celebrating the value you bring to your family and society. Empowerment is not a gift of society; it is a gift you give yourself.”

The fitness icon further added, “Fitness is liberating. If a culture of regular exercise and fitness must take root in India, our women need to become aware about the benefits of fitness. They need to be able to get out and run, which doesn’t happen enough due to various cultural reasons. We now organize ColorsPinkathon ineight cities. More than 8,000 women participated today and ran the VWash plus 3km, 5km, 10km and 21km distances. They ran in running gear but also in sarees, salwar kameez, hijabs or whatever attire they deemed fit and kept them comfortable. The key is to be active and stay fit as well as get our mind to push our bodies beyond the comfort zone.”

ReemaSanghavi, Co-Founder Pinkathon& Managing Director, Maximus MICE & Media Solutions Pvt Ltdsaid,“COLORS Pinkathon has touched and transformed lives of thousands of women who not only participate in the main event but also train under Pinkathon Forever through the year. It’s heartening to see the overwhelming response from the participants and our partners across the spectrum. This motivates us to not only do more in terms what we have to offer but also penetrate deeper in making the marathon bigger and better year after year. We would like to expand our footprint across India and internationally by targeting more cities and countries like Dubai, Singapore in 2018. Besides Bengaluru, COLORS Pinkathonwill be organised in various cities like Hyderabad, Kolkata, Delhi, Chennai, Guwahati, Mumbai and Pune as well as Kathmandu in the year 2018. The multi-city national event received an overwhelming expression of support with over 100,000 women of all ages, across different walks of life having participated in 2017. Our various initiatives and interesting promo events like The Saree run, baby wearing mother run and cancer shero walk encourage women to participate in large numbers along with their friends and families.”

Anant Bajaj - Joint Managing Director - Bajaj Electricals Ltd.said"Bajaj Electricals Ltd. has always collaborated with platforms that have worked towards women empowerment. We strongly feel that empowerment goes far beyond giving equal rights to women. It is about making women confident enough to trust themselves, act independently and most importantly to take control of one’s own health and well - being. Pinkathon is an excellent platform through which we can achieve the objectives and at the same time women can be made aware of dreadful disease such as Brest Cancer through a Fitness Drive. We hope to continue this association with Pinkathon for the years to come as well.”

The various Pinkathon mascots Pragya Prasun, an acid attack survivor, Aparupa Gupta, a Cancer Survivor, the mascot for the 5KM category run and NagrathnaBhat, a visually impaired participant from Samarthanam, mascot for 10 kmssuccessfully completed their respective runs yet again spreading the message that women can overcome any physical, mental and emotional issues if they focus on their life and take up their health and fitness seriously. Age, disabilities, illnesses or for that matter even clothes are not a deterrent anymore.
With the Pinkathon’s one of a kind initiative, every single finisher of ColorsPinkathonBengaluru 2018- Inspiring Partners Bajaj Electricalsreceived a beautiful Tsunamika medal, upcycled bag, free gynaec consultation from thehealthcare partner Apollo hospitals and a free mammogram if the participant is above 45yrs of age. The benefit is also transferrable.There were green water stations set up along the route as well as a breast-feeding zone in the holding area for baby wearing mothers.
COLORS PinkathonBengaluru has received huge response from corporate sponsors like Colors, Bajaj Electricals, VWash Plus, Sai Real Estate Consultants, Reebok, Enerzal, Apollo Foundation, Red FM, Bisleri. 
The focus of India’s biggest women’s only running event, is to encourage an active lifestyle and overall fitness amongst women, while creating a much-needed awareness about breast cancer and bone health and encourage thousands of new or first-timer women to take up running.All proceeds raised from the event will be used for the expenses incurred in organizing and marketing the event, and by the Women’s Cancer Initiative in its fight against breast cancer.
COLORS Pinkathon has won several national and international awards such as WOW Awards for Best Festival of the Year & Best Sports Event of the Year and EEMAX Global for Best Public Event of the Year for ticketed and non-ticketed category.