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92.7 BIG FM SPEARHEADS WATER CONSERVATION CAMPAIGN  ‘BUCKET HIDIRI NEERU ULISI’ (PAANI BACHO,LIFE BANAO)

ATTEMPTS TO CREATE LIMCA BOOK RECORD WITH LARGEST KIDS PAINTING COMPETITION

92.7 BIG FM, India’s No. 1 Radio Network has consistently championed successful social initiatives and for the fourth time in a row, launches the water conservation awareness drive – Bucket hidiri, Neeru Ulisi, this year. Calling for national support from listeners to fight the crucial problem of water scarcity, the FM channel is encouraging participation from children to drive the crusade and remind grown-ups to conserve water.

In line with this initiative, 92.7 BIG FM will also attempt to create a Limca Book Record for the largest kids painting competition across the country. The on-ground campaign will call out to kids below 16 years across 45 cities to participate in a national drawing contest where they will be required to express water conservation, its significance and effects through art. Aiming to execute a two hour competition simultaneously across locations PAN India, the FM network will target participation by over 45,000 kids.

92.7 BIG FM Mangalore organized drawing competition  at Canara Primery School, Urwa. Kids participated in large number despite of heavy rain interruption..Tulu movie ‘Dhand’ team was present and distributed the certificates to the participants.  Rj Errol. Rj Rakshitha, Executive producer Shilpa Shetty were present.

Speaking about the campaign, Mr. Ashwin Padmanabhan, Executive Vice-President and Business Head, Reliance Broadcast Network Limited stated, “Pani Bachao Life Banao is a very special campaign for us and through this initiative, we aim to encourage and spread awareness amongst our listeners to take necessary steps to conserve water. This year, we wanted children to drive the message and lead the campaign, reminding adults of the need to preserve water. We have a robust campaign across the digital medium, on-air promotions and on-ground events to drive this social cause and we are positive that it will create a huge impact.”