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Professional Compassion, Fun, Unconditional Giving and Spreading Love - Amisha Sethi Offers Pearls of Wisdom in Her Maiden Book
•    Book released by legendary cricketer, Padma Shri Syed Kirmani in Bangalore

September 4 2015, Bengaluru: ‘Professional compassion in work life’, ‘fearing nothing’, ‘mastering thoughts’, ‘art of detachment’, and being kind and compassionate’ are the subjects that have been addressed in the new book ‘It Doesn’t Hurt to Be Nice’, a debut book by Amisha Sethi, launched on Sept 4 2015 at Sapna Book House. The book is released by one of the leading publishing houses of India -Srishti Publishers. It is aimed at spreading the message of happiness and kindness both at personal and professional front!

A first-of-its-kind-genre, ‘It Doesn’t Hurt To Be Nice’ attempts to spread the message of kindness, love, happiness and being beautiful inside out for a nicer world. It touches upon the need for being nice first than anything else. The book also carries cartoon illustrations done by Amisha.

The book was inaugurated by legendary cricketer, Padma Shri Syed Kirmani who was addressing the people present said “"A little bit of common sense, a little bit of spirituality, a little bit of tolerance and a little bit of good humor mix these all up and see what a good life you lead. Amisha’s book blends spirituality and humor in a way that it relates to everybody. We all have a lesson to learn from this. I would recommend this to readers of all ages"

Speaking on the launch occasion, Arup Bose, from Srishti  Publishers & Distributors says, “Amisha’s book is unlike any other. The simplicity of the content, garnished with the strong undercurrent of spirituality, beautifully served with a pinch of salt and humor makes it an altogether new experience in itself. Since today’s youth is rediscovering spirituality, this book is like a breath of fresh air. Amisha personifies all that she talks about in the book making the content more relevant and realistic” He adds “the initial reviews and response to the book has been quite promising. There has been a strong positive wave in the pre-order and the book was top-ranked within the first two days of pre-order on Amazon, which is indeed a cherry on the cake. We foresee that people who will read the book will definitely become ambassadors of the book and spread the message”
It is like rediscovering life in a fun and entertaining way.  The book is priced at 175/- and available at all online & offline leading stores in India including Amazon, Infibeam, PayTM. The book is also available internationally on Amazon & Kindle globally.

Says Amisha,"Nothing matters more than inner peace. The foundation to achieve this peace is to be good a human being and to carry love in your heart. I strongly believe that every experience helps you to get closer to the ultimate purpose of your life, for me it is to reach the infinite goodness inside me. The unique and amazing people who would spend at least two hours or less to read this book and even if 1% are able to reflect and feel good about their respective lives, trust me I will be "Home"!!
A music video with the leading rapper and singer Smokey on the theme ’Niceness is Infectious’ was launched early this month. The video has already crossed over 150,000 views on Facebook and YouTube.

About Amisha Sethi
Amisha Sethi is a marketing and business leader with extensive experience in brand marketing, strategy and international consumer marketing. She has held the position of CMO global with a software MNC in 2014. She was the chief commercial officer at AirAsia in 2013 and the Director of Brand Marketing Asia at BlackBerry where she spent 7 years. She has also worked at the Telecom major Airtel for 4 years. She was awarded the "Young Rising Star" at world women leadership congress 2014. She has won number of awards and recognition for her work in marketing in Asia Pacific region. She is an alumnus of Kellogg School of Management, Northwestern University, Chicago, and also an MBA from Amity Business School.

About Srishti Publishers
Srishti stands for creation, and has been referred since time immemorial to the creation of the world by Brahma. Srishti Publishers was set up with the objective of creating a unique set of books that provide unmatched reading pleasure to people across the country. The core objective of the company is to provide a platform to first-time writers – young in age and at heart. In the last eighteen years, they have come a long way and have added myriad feathers to their cap. Srishti has been the debut platform for many bestselling authors like Preeti Shenoy, Durjoy Dutta, Ravinder Singh, Harsh Snehanshu, Abhimanyu Jha, Novoneel, to name a few. The next generation of bestselling authors from their banner includes Anurag Garg, Bhaavna Arora, Anuj Tiwari, S.V. Divvaakar, K. Hari, Disha and many more.

Life is beautiful moment you feel it is beautiful…….

For more information please contact –
Vivek Cornelio @ Communication Strategies – 9620 164 528
Soundhariya Viswanathan @ 9620 362 345