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Bonita India Makes to Top 100 SMEs in India

Bonita India wins 3rd edition of India SME 100 Awards 2016 by India SME Forum

New Delhi, April 28, 2016: Conquering another milestone in its brief yet eventful journey so far, Casa Brands India Pvt. Ltd has been named among the Top 100 SMEs of India by the India SME Forum for the year 2016, beating stiff competition from thousands of vibrant enterprises from across the country.

Established in 2012, Casa Brands India Pvt. Ltd. has become a highly recognizable name in the Indian home utility products market and has also established a substantial international presence. The start-up which has single handedly revolutionized the home utility sector in India was named the winner of the Top 100 SME’s of INDIA, 2016 Awards.

This is the third edition of India SME 100 Awards and is presented by Axis Bank. The awards were presented by the India SME Forum at The Le Meridien Hotel, New Delhi today.

The awardees were selected from among a whopping 49023 nominations across categories of Growth, Financial Strength, Innovation, International Outlook, Corporate Governance and People capital. The jury of India SME Forum deliberated under the chairmanship of leading adman Prahlad Kakkar.

The awards intend to act as a catalyst for the potential start-ups and the SME sector to become world-class enterprises. The awards also offer a platform to SMEs in India to promote themselves among investors and partners to sustain growth and widen their networks and business opportunities.

“We are honored to receive this award as it vindicates the hard work we have done to make ourselves stand out in the industry. Bonita has always strived to be recognized for its innovation for making home utility products more desirable and easy. The award is a recognition to our thrust on innovation. Bonita was conceptualized on our observation that Home Organization & Storage products of International Styling and quality were not available to the Indian consumers. We saw a huge scope to cater to this need and we started developing products under Bonita to give an opportunity to the Indian households to experience the innovation, styling and quality available internationally. We also made the products more sturdy which has helped us to win over some international clients also who have seen our products as better quality than even some of the established brands. We are also working to achieve a sound footing as an Indian brand internationally,” said Mr Umang Srivastava, Joint Managing Director, Bonita.

Established with an underlying desire to make modern households more convenient and appealing, Bonita began its business operation in 2012. Within a short span of 3 years, it has been able to offer its innovation through network distributors and 1000+ independent house wares stores across 45 cities in India. A startup that began its journey with a simple idea of making the compact urban Indian homes smarter, stylish and more convenient through innovative and space savvy home utility products, Bonita has successfully gained an international recognition and status. 

In India, Bonita has been able to offer its innovation through network distributors and 1000+  independent house wares stores across 45+ cities. Besides, Bonita has also tied up with a series of online portals including Snapdeal, Amazon, Pepperfry, PayTM, e-Bay, Home Stop 18, Shopper’s Stop among others, to bring their hot favorite products into the e-commerce domain. Bonita products are also available through all major stores like Hyper City, Home Stop, Home town, Viveks and Lulu Market. Recently, Bonita Becomes the only Indian brand to sell through US retail giant Bed Bath & Beyond  in North America.

With innovation and brainstorming, Bonita succeeded in radically shifting the mindset of the people concerning home utility products. Its range of out the box products such as Microwave Safe stainless steel bowls, ironing mat with silicon pads, vacuum bags has led the brand attain a recognition in the international markets as well. Meanwhile, the product category of Bonita includes Microwave safe stainless steel bowls, Ironing Boards, Clothes Drying Stands , Ironing & Drying Accessories like Silicone pad , Ironing Mat, Cloth Pegs, Laundry Baskets , Vacuum Bags, Folding Wardrobes,  Shoe Racks , Step Ladders, Organizing Solutions , etc.

Bonita has gained path breaking reputation all over the globe and is indulged in fulfilling customers’ requirements in USA, UK, Germany, Italy, Spain, France, Czech Republic, Poland, Belgium, Netherlands, Mexico, Australia, New Zealand, UAE & many other European countries. Moreover, along with India, the organization has warehouses in several overseas locations such as USA, Europe and UAE.