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Film industry emerges as prime advertisers on OOH
Kemmannu News Network, 17-07-2013 18:56:08
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Print Global Advertisers brings season’s biggest offers on hoardings
Film industry emerges as prime advertisers on OOH
Mumbai: 16 July, 2013: Global Advertisers has introduced Mega offers on hoardings this monsoon. “In our attempt to have full occupancy during the monsoon season, we have introduced various selling concept in our business such as hoardings on rotation basis, barter plans, mix-media plan, tier I & tier II cities plan and many more. An advertisers can also avail discount on bulk bookings and long-term plans. This year, Film industry has emerged as the biggest advertisers on OOH medium in the monsoon season” said Sanjeev Gupta, MD, Global Advertisers.
Global Advertisers focuses on highlighting the specialty and strengths of the outdoor advertising during the monsoon season as many people think that monsoon is a dull period for outdoor industry. But the truth is many people stay out of their home to enjoy the rainy season also. So capitalizing on this fact, the agency aims to target Education, Retailers, Garment, Restaurant, Hotels and Film fraternity. From small retailers to international brands, marketer can avail the benefit of outdoor advertising in their product launch during the rainy season.
Global has recently executed outdoor campaign with multiple inventories and innovation for various films such as (Hindi) Ghanchakkar, Lootera, Yeh Jawani Hai Deewani, Go Goa Gone, Shortcut Romeo, Yamla Pagla Deewana 2, Zindagi 50-50, Bhadaas, BA Pass, (Marathi) Chabbu Palali Sasrala, Anumati, Khokho, (Bhojpuri) Jal Sadhar ki Devi etc..
Furthermore, corporate brands like Charagh Din, Essel World, Gaja Jwellers, Hiranandani Builders, Land Rover, Lux Cozi have also launched their outdoor campaign to reach out to their end consumer.
In monsoon, Global has received maximum number of queries for ambient media and hoardings.
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