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Real estate giant Vijay Group engages Global Advertisers for outdoor promotion

Mumbai: 6 Aug, 2013: Vijay Group, Mumbai’s premier real estate developer has roped in Global Advertisers for the promotion of its newly constructed property “Vijay Galaxy” at Godhbunder Road, Thane. The top floors of the Vijay Galaxy gives a lush green view from 200 feet above the ground, thus being marketed differently as “World View Residences”.  First of its kind campaign of dual marketing of single residential complex has been designed for the promotion. Based on the experience and expertise, Vijay Group assigned outdoor promotion duty to Global Advertisers. The agency developed a promotional plan to cover prominent areas of western and central Mumbai, via large size hoardings placed at tactic/strategic locations.

“Being the rainy season, selection of sites for this project was our biggest challenge, but our media planning team made it happen. Capturing the attention of potential buyers, creating awareness for projects in premium locations at the same time couldn’t possible without the support of our dedicated research executives. It was a great learning experience while working with Vijay Group. We truly thank them for showing trust in our approach.” said, Sanjeev Gupta, MD, Global Advertisers.

Commenting on the campaign, Gautam Thacker, Director, Vijay Group said “In line with our objective to create awareness about our precious dream project Vijay Galaxy, Global has given us wonderful exposure in our target areas. Hoardings are very important tool of our marketing plan, and here I must say that Global Advertisers has the most strategically located hoardings in Mumbai. We are really happy with the response our outdoor campaign has generated.”

Recently, Mumbai’s Real Estate industry bestowed Global Advertisers with “Global Outdoors” award for making tremendous contribution in marketing of projects, during a seminar on “Real-Estate in a Digitized World”, at The Trident Hotel, Mumbai, supported by International Advertising Association.