Outdoor industry preferred by the brands in 2013- Sanjeev Gupta
Kemmannu News Network, 24-12-2013 19:51:40
Mumbai: 26 December, 2013:The tough market conditions have compelled various brand categories to advertise on out-of-home medium in the year 2013. Brands were looking up to the medium to make up for the low sales period persisted due to economic slowdown.
Prospects for out of home as communication segment has brightened as brands go on marketing overdrive. However, spends were not as high as in the previous years. We at Global Advertisers believe that there are good avenues to explore in outdoors when the sentiments of the market are looming.
There are few reasons why brands included outdoor advertising in their media plans in 2013:
More buyers on the road…
“Outdoor campaign appeal directly to the consumers: this medium connects with the end consumer and establishes a personal connection to leave a lasting impact on them. During the season time, out of home advertising increases effectiveness, creates greater impact and generates higher engagement with audiences. With the general tendency amongst consumers to save money while shopping, these outdoor campaigns influence the buying decision of customers mostly. Thus, brands are on the lookout for multiple avenues to attract consumers – be on the streets or inside a shop.
Suitable for all budgets
Slowdown times force companies to tighten their marketing budgets. Thus, it becomes imperative for brands to use their money smartly. The outdoor medium has the least spillover effect in comparison to other media vehicles. Outdoor advertising is an effective way to communicate with the masses and the perfect gateway which helps brands to engage with customers and also has high re-call value.
Thinking beyond the walls
There is a lot of creative freedom in outdoor advertising with the creative, locations, need, size, and for many other specific reasons. OOH media can complement brands’ communication strategy by showcasing innovative and creative outdoor advertising, reaching out to the world on the move. It spreads message to diverse target groups and create an admiration in the minds of the audiences
Taking a brand to customer’s doorstep
Today, localisation of advertising campaigns and promotional activities has become an important factor for brands, the main reason being that it can boost brand awareness and sales. It also deepens the connection due to the fact that people feel the impact more if a message is conveyed to them in a language that they understand the most.
The stronger the understanding, the stronger would be the urge to buy a product.
Please note that under 66A of the IT Act, sending offensive or menacing messages through electronic communication service and sending false messages to cheat, mislead or deceive people or to cause annoyance to them is punishable. It is obligatory on kemmannu.com to provide the IP address and other details of senders of such comments, to the authority concerned upon request. Hence, sending offensive comments using kemmannu.com will be purely at your own risk, and in no way will Kemmannu.com be held responsible.
Similarly, Kemmannu.com reserves the right to edit / block / delete the messages without notice any content received from readers.
Land/Houses for Sale in Kaup, Manipal, Kallianpur, Santhekatte, Uppor, Nejar, Kemmannu, Malpe, Ambalpady.
Final Journey of Emilian Bridget D’Souza (80 years) | LIVE from Kemmannu | Udupi |
2 BHK Flat for sale on the 6th floor of Eden Heritage, Santhekatte, Kallianpur, Udupi
Agricultural Land at Alevoor and Malpe (UDUPI) for Sale - Contact Direct to 9008199430.
Final Journey of Judith Lewis (91 years) | LIVE From Kallianpur
Rozaricho Gaanch April, 2024 - Ester issue
Final Journey Of Theresa D’Souza (79 years) | LIVE From Kemmannu | Udupi |
Invest Smart and Earn Big!
Creating a World of Peaceful Stay!
For the Future Perfect Life that you Deserve! Contact : Rohan Corporation, Mangalore.
Final Journey Of Joe Victor Lewis (46 years) | LIVE From Kemmannu | Organ Donor | Udupi |
Milagres Cathedral, Kallianpur, Udupi - Parish Bulletin - Feb 2024 Issue
Way Of Cross on Good Friday 2024 | Live From | St. Theresa’s Church, Kemmannu, Udupi | LIVE
Good Friday 2024 | St. Theresa’s Church, Kemmannu | LIVE | Udupi
Maundy Thursday 2024 | LIVE From St. Theresa’s Church, Kemmannu | Udupi |
Kemmennu for sale 1 BHK 628 sqft, Air Conditioned flat
Symphony98 Releases Soul-Stirring Rendition of Lenten Hymn "Khursa Thain"
Palm Sunday 2024 at St. Theresa’s Church, Kemmannu | LIVE
Final Journey of Patrick Oliveira (83 years) || LIVE From Kemmannu
Carmel School Science Exhibition Day || Kmmannu Channel
Final Journey of Prakash Crasta | LIVE From Kemmannu || Kemmannu Channel
ಪ್ರಗತಿ ಮಹಿಳಾ ಮಹಾ ಸಂಘ | ಸ್ತ್ರೀಯಾಂಚ್ಯಾ ದಿಸಾಚೊ ಸಂಭ್ರಮ್ 2024 || ಸಾಸ್ತಾನ್ ಘಟಕ್
Valentine’s Day Special❤️||Multi-lingual Covers || Symphony98 From Kemmannu
Rozaricho Gaanch December 2023 issue, Mount Rosary Church Santhekatte Kallianpur, Udupi
An Ernest Appeal From Milagres Cathedral, Kallianpur, Diocese of Udupi
Diocese of Udupi - Uzvd Decennial Special Issue
Final Journey Of Canute Pinto (52 years) | LIVE From Mount Rosary Church | Kallianpura | Udupi
Earth Angels Anniversary | Comedy Show 2024 | Live From St. Theresa’s Church | Kemmannu | Udupi
Kemmannu Cricket Match 2024 | LIVE from Kemmannu
Naturya - Taste of Namma Udupi - Order NOW
New Management takes over Bannur Mutton, Santhekatte, Kallianpur. Visit us and feel the difference.
Focus Studio, Near Hotel Kidiyoor, Udupi
Earth Angels - Kemmannu Since 2023
Kemmannu Channel - Ktv Live Stream - To Book - Contact Here
Click here for Kemmannu Knn Facebook Link