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Rajesh Lifespaces engages India biggest hoarding
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Print Rajesh Lifespaces engages India biggest hoarding to launch its flagship project’ White City’ with Global Advertisers
Mumbai: 4 February, 2014: The business of outdoor advertising industry has been further strengthened by real-estate players like Rajesh Lifespace. They have recently launched a campaign on India’s biggest hoarding owned by Global Advertisers-India’s smartest outdoor agency. The campaign promotes its latest residential township ‘White City’ on Global’s 120X140 display at Bandra. The project is located in Kandivali and offers stunning views of the National Park. The outdoor agency has designed the campaign keeping in mind the potential buyers across Mumbai, hence they offered best of the sites for display in Bandra for western and Sion for central Mumbai along with Kandivali. “We believe that big is always good when it comes to outdoor advertising. It captures attention and increases brand-recall value. Our new site at bandra is our biggest display which covers 16,800 sq. foot for outdoor promotion for premium products such as ‘White City’ said, Sanjeev Gupta, MD, Global Advertisers.
For the record, the four towers of White City consists 39 floors each and spread across 11.25 acres, a well-planned elevation is designed to give the customer optimum natural light and extraordinary spaces.
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