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Outdoor industry shows promising growth curve in 2014- Sanjeev Gupta
Kemmannu News Network, 25-02-2014 11:47:49
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Print Outdoor industry shows promising growth curve in 2014- Sanjeev Gupta
Mumbai: 25 January, 2014: India’s premier outdoor advertising agency –Global Advertisers has witnessed the promising growth of outdoor advertising sector in 2013 due to several factors likes Lok-Sabha elections, new launches in telecomm, FMCG, Automobile etc. We believe that the future of out-of-home lies in 3Is-innovation, infrastructure and investment.
According to the report by The Pitch Madison Media Advertising Outlook 2014, OOH is expected to bring in total ad spends of about Rs. 2,138 crore and transit media continues to be the preferred option. We at Global Advertisers has already anticipated the current market conditions and increased our inventory by 25 percent in 2013. India’s discerning customer has greater exposure in terms of brands, services and price knowledge; they are looking for value for money products serving their need or luxury. This means, an Indian consumer is well-connected with the out of home world.
It’s important to note that outdoor medium has evolved in malls and multiplexes, which holds out a good deal of hope and potential. Brands want to engage with the consumers more than ever before. There are several opportunities that this medium can tap into and Transit Media, Hoardings, Street Furniture, Neon have empowered the medium enabling it grow and sustain itself in the highly competitive advertisement sphere.
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