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Lakmé Fashion Week once again favours Global Advertisers for outdoor promotion

Mumbai: Lakmé Fashion Week (LFW 12-16 March, 2014), India’s leading fashion trade even has once again assigned its advertising duties to India’s premier outdoor advertising agency Global Advertisers. Industry’s popular and bollywood’s favourite fashion designer Manish Malhotra has opened the Lakmé Fashion Week Summer/Resort 2014 in Mumbai with actress Sonakshi Sinha as a show stopper. And, the Lakme Grand Finale will be presented by Rajesh Pratap Singh. Being the most awaited glamorous show of the country, its outdoor promotional plan has always been very challenging, the location of hoardings, size of the display, high visibility all contributes to the success of its campaign on outdoor medium. To create a buzz, Global has dedicated best of its property covering every nook ‘n’ and corner of the city.

Commenting on the association, Sanjeev Gupta, Managing Director, Global Advertisers said “we are delighted to be associated with LFW again this year; they trusted our services and products. As an official outdoor partner for LFW, we delivered innovative branding solutions via our OOH army. Mumbai’s all high profile areas have been successfully captured through our displays, ensuring clutter free visibility for the show.”

LFW will showcases the talent of 100 new designers as well as the established ones including  Anita Dongre, Krishna Mehta, Tarun Tahiliani, Narendra kumar, Swapnil Shinde and many more.  Bollywood celebrities as show stoppers, season’s best ensembles, luxury brands and outfits have been the key success element of LFW, making it most talkedfashion event of the industry.

Global Advertisers empowers Bollywood film “W” with gigantic OOH displays

Mumbai: 11 March, 2014: The film “w” is an upcoming musical thriller directed by Tarun Madan Chopra, starring Meer Ali, Abhey Jit Attri, and Sonal Giani. The film is about three women who take their own revenge against their rapists. The movie has engaged India’s smartest outdoor agency-Global Advertisers for its outdoor promotion. The team at Global has brainstormed on strategic locations, sizes and media tools for this movie campaign for effective outdoor promotion. The campaign is executed on large hoardings and bus shelters across Mumbai.

Commenting on the association, Sanjeev Gupta, Managing Director, Global Advertisers said “ I am glad to be a part of this movie promotion which is picturing such a strong message for the society. Through the campaign of “W”, we would like more and more audience to watch this movie and go home with some message.”

Elaborating on the movie, Mr. Shivang Sehgal, producer of “W” said “The movie ’W’ is based on social concept - Women of today v/s Men of Yesterday. We are working with the complete new cast, because we did not want any image tagged star. And through our movie promotions, we wanted to create buzz in the market, for our film. Thus, we associated with outdoor giant - Global Advertisers. They have created enough sensation in the market through their prominent media tools. I am happy with their after sales services and media planning sales for our movie.” 

“W” is scheduled for release on March 14, 2014