Glenn McGrath as Hardys’ Brand Ambassador tours India with Sula Selections
Glenn McGrath as Hardys’ Brand Ambassador tours India with Sula Selections
Mumbai, 2ndJune,2015: Sula Selections, the import arm of Sula Vineyards and the exclusive importer and distributor of Hardys wines of Australia in India yesterday hosted Australian cricket legend Glenn McGrath on his first tour of India as Hardys Brand Ambassador.
On 1stJune, Glenn McGrath was at the Cricket Club of India (CCI), Mumbai for a Hardys evening hosted by noted cricket historian, writer, commentator and journalist, Dr. Boria Majumdar. Boria took Glenn down memory lane and talk about his career, life and the lessons that have seen him master the ‘The Art of Cricket’.
Glenn is currently on a 3 city tour as Hardys’ Brand Ambassador with Sula Selections. Visiting Mumbai, Delhi and Bangalore June 1st-4th. The event partners for the tour are ITC Hotels, the Cricket Council of India (CCI), the Australian High Commission, and ESPN cricinfo.
Talking about his association, Glenn McGrath, Hardys’ Brand Ambassador in India for Sula Selections said,“With a brand of over 160 years of history along with immense passion and pride in their winemaking craft, it is my absolute pleasure to be associated with Hardys in India. With a concept of experiencing wine with cricket, we are here to create a bonding experience like never-before.”
Rajeev Samant, Founder & CEO, Sula Vineyards said, “Glenn McGrath as Hardy’ Brand Ambassador brings two Australian icons together. We look forward to launching the ‘Hardys Art of Cricket’ limited edition labels for the Glenn McGrath fans in India.”
Dr. Boria Majumdar, Indian Sports Journalist and Author said, “It is my absolute pleasure to be a part of this great evening and in amongst the many legends. I congratulate Hardys and Sula on their new venture with Glenn McGraths and the ‘Hardys Art of Cricket’ campaign”.
“The Cricket Club of India is widely known as the birth place of cricket in our country. The first test matches held in any stadium in pre-independent India were held at our historical venue.This stadium has been witness to cricket being played at the highest level by some of the greatest legends of the game. E.g. Sachin Tendulakar, Shane Warne, Steve Waugh, Brian Lara etc. Now we are extremely proud and humbled to have amongst us in our midst the legendary cricketer and great fast bowler Mr. Glen McGrath for a one on one chat session hosted by the BoriaMajumdar“, said Kekoo S Nicholson, President,Cricket Club of India.
Dinner hosted last evening by Dr. Boria Majumdar at CCI was attended by Glenn McGrath;Ann-Marie Battista from Hardys Wines; Cecilia OIdne - Sula’s Head of International Business and Brand Ambassador; Prarrthona Pal Chowdhury - Head of Marketing, Sula Selections, Shraddha Nathani, AVP - Marketing - Sula Vineyards; Abhishek Malik, GM Palladium Hotel; Philippe H. Charraudeau and GM ITC Maratha; Kuldeep Bhartee, GM ITC Grand Central.
The evening ended with the announcement of Collector’s Edition wine bottles from Hardys.The labels of these bottles are specially designed with star cricketer, Glenn McGrath’s picture and signature. The Collector’s Edition is expected to be available across cities in India by end of August, 2015.
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