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Mumbai, September 04, 2015: OPPO, a leading global technology brand dedicated to provide consumers across America, Africa, Europe, Oceania and Asia with pioneering productstodayunveiled itsR7 Plus and R7 Lite smartphonesin Mumbai.With R7 Plus and Lite, OPPO brings another revolutionary technology New Flash Shot for its customers.These devices boast metal uni-body and are the latest addition in the OPPO R7 Series of smartphones.

OPPO announces launch of R7 Plus and R7 Lite with Full Metal Uni-body

·         OPPO R7 Plus and R7 Lite comes with full metal uni-body

·         OPPO R7 Plus comes with 2.5D Arc-Edge Screen, 4100 mAh battery and VOOC Flash Charge

·         OPPO R7 Plus and R7 Lite are 4G enabled

·         OPPO R7 Plus and Lite  provide 13 MP rear and 8MP front camera

·         Both handsets runs on ColorOS 2.1based on Android 5.1

·         OPPO expectsmore than 200% growth in salesby end of December2015

OPPO R7 Plus runs on ColorOS 2.1with 6-inch full HD Super AMOLED display screen, 1920*1080 pixels and 367 ppi. The device offers 2.5D Arc-Edge screen with 13 MP rear and 8 MP front camera. It offers 4G with full metal uni-body, dual SIM slots and SD card support of upto128GB.The device comes with 1.5GHz Octa-Core 64-bit processor with 3GB RAM with 32GB ROM. The smartphone weighs 192gm with4100mAh battery.

 OPPO R7 Lite is a dual SIM 4G Smartphone and runs on ColorOS 2.1. With 5 inch Super AMOLED display screen and 2.5D Arc-Edge screen, it offers1280*720 pixels and 294ppi. The device sports 2320mAh battery and 1.3GHz Octa-Coreprocessor. The device offers 2GB RAM and 16GB ROM. R7 Lite weighs 147gm with battery.

 Announcing the launch, Mr. Mike Wang, CEO, OPPO Mobiles India said, “India is one of the most important part of our expansion plans around the world, since our entry into the competitive Indian mobile market in 2014. We have launched devices in India immediately post global launches to offer the best products in the Indian market. With R7 Plus and Lite, we aim to capture a decent market share and expect more than 200% growth in sales by end of this year”.

 He also added, “OPPO is known worldwide for creating revolutionary products with trendsetting designs and supreme technological innovations. We believe consumers are our inspiration and believe that true innovation transforms technology into important aspect of everyday life”. 

An elegant full metal uni-body

OPPO R7 Plus has auni-body design; the Smartphone’s dimensions sit at 158x82.3x7.75mm, whilst weighing just 192 grams.The OPPO R7 Plus aircraft grade magnesium-aluminum alloy uni-body obtains its unblemished finish thanks to 48 polishing processes using the new anodizing technology. Painted with fine particles of zircon sand, the phone’s extremely smooth metallic surface delivers a luxurious feel. The unique external antenna design also enables the metallic body to act as the antenna for the entire phone, as 91% of the material is pure metal.

 With stunning metal composition R7Lite also boasts a superb exterior design. For the first time, OPPO decided to use 2.5D Arc-Edge screen which adds a seamless finish by enabling slightly rounded glass edges and makes sliding finger much more natural than compared with using a flat plane.

 “Violin arc” rear design for a superior in-hand operation The rear of OPPO R7 Plusfeatures the first “violin arc” design, while the entire phone embodies OPPO’s dual line philosophy, delivering elegant minimalism in appearance and natural comfort in the hand. 

 The “violin arc “refers to the neck of a violin which has been perfected over many years of refinement to facilitate smooth and accurate motions for complete command of the violin fingerboard, i.e. the elegantly curved handle of the violin.

Never miss a moment with New Flash Shot Technology

The OPPO R7Plus is equipped with a 13-megapixel rear camera based on Sony IMX278 sensor with RGBW technology, laser focused technology and an 8-megapixel Golden Angle front camera with 80 degree angle. The device’s Schneider-Kreuznach certified lens offers the cultivated, uncompromising quality of German craftsmanship.

The New Flash Shot Technologyused exclusively for the OPPO R7Plus features the standard Contrast Detection Autofocus (AF) and Laser Focus. With the combination of “fast launch, fast focus and stable imaging” clear photos can be taken quickly. The device’s laser autofocus system targets and focuses precisely on a subject in under 0.3 seconds.

 Moreover, the OPPO R7 Plus camera is backed by OPPO’s unique anti-shake optimization algorithm and can take multiple photos in the matter of seconds before and after the pressing of the shutter and choose the clearest one, thus substantially enhancing the clearness of photos.

OPPO also integrated the “Colorful Night” plug-in, a major attraction of the Pure Image 2.0+ processor, into the basic camera functions of the R7 Plus, so that the camera can automatically detect the scene without any additional plug-in or the night mode enabled and produce super-quality photos under low-light conditions quickly and hassle-free. The device is backed by an exclusive anti-shake optimization algorithm to make photos as clear as possible.

R7 Lite is integrated with the New Flash Shot featuring the new dual-drive hybrid focus system. This includes the anti-shake optimization, Contrast Detection Autofocus (AF) and the new Phase Detection Auto Focus (PDAF).

VOOC Flash Charge Technology

The OPPO R7 Plus is backed by a 4100mAh inbuilt lithium-polymer battery. Moreover, it is supported by OPPO’s VOOC rapid charging solution. The VOOC Flash Charger charges amazingly fast, delivering two hours of talk time in five minutes of charging, which makes it perfectly feasible to charge up the R7 Plus in fragmentary time. These features make the R7 Plus perfect for people on the go, as even the shortest charging time can result in extensive phone use.

Fast, Fun and Intelligent

With a Qualcomm MSM8939 1.5GHz Octa-Core processor, OPPO R7 Plus offers a strong performance while eating up minimal power. The phone is also the first among its kind to offer 3GB RAM, run multiple apps simultaneously, and increase app loading speed by up to 100%. It is further equipped with 32GB ROM, giving 24GB of remaining memory space to theuserand also amicroSD, enabling extensive support of upto 128GB. The OPPO R7 Plus features a touch-type fingerprint sensor on its back with a higher recognition rate than traditional slide-based fingerprint sensors.

The OPPO R7Plus features a 6-inch Super AMOLED screen with 1920x1080p resolution (367ppi), making vivid images a delight to explore. These specifications offer an optimal balance between visual impact and one-handed use.Powered by anOcta-Core processor with a speed of 1.3 GHz, the R7 Lite packs a powerful punch. OPPO R7 Lite is dual-SIM compatible, 2GB RAM and 16GB ROM which is expandable upto 128GB usingmicroSDgiving powerful performance.

ColorOS 2.1based on Android 5.1 Lollipop

Besides an improved operating system and appearance, ColorOS 2.1 comes with more fun and useful features. TheSmartphone’s system can be automatically cleared when in sleep mode, while expanded gesture features make using the phone faster and more convenient. The ColorOS features an efficient three-in-one main screen management feature which enables automatic sorting with a shake, quick page shift and group arrangement of icons, to make main screen management easy and hassle free.

OPPO also offers its users a wide range of attentive customer service options, so that using an OPPO device means making your life easier and forever fun.Service messages are integrated into the Notification section where messages are listed in a clear-cut fashion to provide an enhanced reading experience.

Both R7 Plus and R7 Lite have Beautify 3.0 which is a customized and specialized effect that matches gender, age, and much more for unparalleled beauty.It has 8 skin tone in Beautify 3.0 and 11 different filters in various filter modes.

OPPO recently launched OPPO Mirror 5 in the Indian market, which have been getting phenomenal reviews from various technology experts. OPPO currently has 17 phones including flagship models such as the Mirror 5, N3, R5 and Find 7.

OPPO R7 Plus is priced atINR29, 990 and R7 Lite at INR17, 990. OPPO R7 Plus will be available from 25th September and R7 Litefrom 10th September at OPPO stores and retail outlets across India.

About OPPO

OPPO is a leading global technology brand dedicated to providing consumers across the Americas, Africa, Europe, Oceania, and Asia with pioneering products that never fail to inspire and excite. At OPPO we design, manufacture, and promote our own products, combining innovative technology with unique design, to ensure our customers always receive the best.

Founded in 2004, OPPO quickly proved itself in the market with its intense obsession with details. Each OPPO product encompasses a carefully selected array of attributes to specifically cater for users, combining impressive features with elegant designs. After entering the mobile phone market in 2008, OPPO quickly expanded into overseas markets a year later. OPPO mobile phones are currently available in over 20 markets and offered for online purchase in over 50 additional countries, with the brand already registered in 116 countries as of April 2015.

But OPPO doesn’t stop there. Using our passion for design and commitment to new technologies, OPPO has made a big impact in the audio-visual market by offering world-renowned, premium Blu-ray players in the United States and across Europe. For more information, please visit www.oppo.com/en.