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Croma ties up with Sweden’s Blueair for retailing air purifiers across its stores

Mumbai, September 25, 2017: Croma, India’s first large format specialist retail chain for consumer electronics and durables, has tied up with Sweden-based air purifying technology giant Blueair for a shop-in-shop experience across 25 stores in India.

Blueair is the first company in the air purifying segment to have its own shop-in-shop experience zone at Croma’s Juhu outlet in Mumbai. Under the tie-up, Blueair products will be retailed across 25 Croma stores in Mumbai, Delhi, Pune, and Bengaluru.

The collaboration is a strategic move to bring the best air-purifying technologies to India through Croma’s expansive retail network. The tie-up will empower Indians to evade ill-effects of air-pollution on health by accessing the best technologies in indoor air purification.

Mr. Girish Bapat, Blueair Director West and South Asia Region, further added, “Air pollution is a major environmental and health problem affecting all age groups. The levels of particulate matter (PM) 2.5 have serious health implications as these tend to get lodged in the lung and can even enter the bloodstream. People with medical conditions such as respiratory problems, and children are the most vulnerable to air pollution. Our mission at Blueair is to help Indian women, children and men confront the health challenges posed by rising air pollution. This strategic tie up with TATA Croma brings us one step closer to our mission that will elevate people’s health and well-being by giving them access to cleaner air.”

Mr. Ritesh Ghosal, CMO, Croma - Infiniti Retail Ltd said, “We at Croma believe in helping consumers make the right choices. In a new category such as air-purifiers, consumers need greater hand-holding as the technology is less familiar. The need for engaging with the product and salesmen trained on the technical aspects of the product is far higher. Therefore, we have taken the decision to create an experience zone for BlueAir in select Croma stores. BlueAir is a Swedish brand of international repute with a track record of serving customers across 65 countries.”

Blueair air purifiers are available in the ‘Blue’, ‘Classic’, ‘Pro Series’ and ‘Sense’ range at select Croma stores across Mumbai, Delhi, Pune and Bengaluru. All the ranges have industry leading design to deliver ultimate air purification regardless of the indoor or outdoor pollution.

Some of the key features of Blueair purifiers are as follows:

Ø  Blueair HEPASilent Technology: Blueair HEPASilent Technology captures 99.97% of all airborne particles down to 0.1 micron in size.

Ø  Energy Efficiency: On an average, it costs no more than a single light bulb to run a Blueair system continuously all day and night

Ø  Whisper Silent: The world is full of noise. Some things, like cleaner air, should be enjoyed silently. When the blue light is on, your Blueair is quietly working to improve the air you breathe indoors.

Ø  Award Winning Design: Designed to fit your sense of style, the sleek Blueair unit fits seamlessly into any home or office, enhancing not only airflow but the flow of your room. Its contemporary look has earned the Excellent Swedish Design award, one of the most prestigious in the industry

Alva’s Engineering College to host one-day National  Workshop on Nano Fluids

Alva’s Institute of Engineering & Technology, Mijar, Moodbidri will host a One day National Workshop on “Nano Fluids- Application for Heat Transfer and Energy Systems”.

With the objective of exploring new inventions in the field of Nano Fluids, this workshop will see resource persons coming from reputed universities in India and abroad. Dr Shuichi Torri, Assistant Director and Professor at Graduate School of Science & Technology, Kumamoto University, Japan will be the Key-note speaker and Dr K N Prabhu, Professor, NITK- Suratkal, Dr S Suresh, Associate Dean, National Institute of Technology, Tiruchirapalli will be other key resource persons during the workshop.


The program is open to all students, teaching faculty, industrialists and research scholars. Interested are requested to contact the Department for participation norms.

Nagpur ‘eyes’ global fashion, Himalaya Optical opens 2nd Store in Nagpur!!

Redefining the finest retail Experience

Nagpur: In the rapidly Expanding Indian Retail scenario, the consumers are demonstrating a rare aptitude towards shopping. The best and the widest collection under one roof, coupled with the finest retailing experience, is the demand of today’s shoppers. Glitzy stores with the dazzling product display and the plush interiors are knocking the doors of the Indian retail space. Anticipating the changes and foreseeing the imminent scenario, Himalaya Optical, one of the most trusted brand in the eye wear industry, inaugurated their 2nd  store in Nagpur.

Mr. Vijay J. Darda , Ex Member of the Parliament of India was the chief guest and inaugurated the store at Nagpur here today. Mr. Shrawan Binani, Director, Himalaya Opticals was also present on the occasion.

Himalaya Opticals  has always been the pioneer in introducing global eyewear trends to our very own Indian market. Keeping this in mind, the Nagpur stores in Dhantoli & Dharampeth has been built to the changing demand of Nagpur and will offer services which are truly international. The store also boasts of ultra chic interiors with world class service. Himalaya Opticals will offer the widest range of sunglasses and spectacles from brands like Dita, Mont Blanc, Bvlgari, Prada, Emporio Armani, Silhouette, Etnia, Versace, D&G, Vogue, Ray Ban, Phillipe Morelle,Oliver Martini to name a few. Apart from the Sunglasses, Frames  and Ophthalmic lenses the store offers both powered & cosmetic Contact lenses from renowned brands too.

Apart from the wide assortment of eyewear in sync with latest fashion, style and comfort, this specialized eyewear store offers end–to-end eye care, a great in-store experience of digital eye examination facility by qualified & trained optometrist round the clock.

Today the most talked about buzz in Optical Industry is “Digitalization”. Himalaya Optical  heavily rely on this modern technology of optical dispensing by introducing Digital Eye Examination followed by Digital Frame and Lens selecting gadgets and Digital Measuring system and finally dispensing the lenses processed digitally. “

Well!! Introduction of I-Pads on dispensing counters allows the customers to compare various frames on the face and is really very effective for those who could not see because of their high prescription. Besides they also create photo images of the probable output that may be reviewed by the patient and dispenser both. An interactive demonstration of lenses and lens enhancements is the additional feature that makes lens dispensing lot easier.

Our most sophisticated lenses are surfaced on Digital Lens surfacing system that provides high definition optics, better clarity and contrast and facilitates night driving by preventing glare and haloes around lights. These lenses are very advanced in terms of their optical performance and provide lot more scope to enhance it further. Precisely controlled and designed lenses are good enough to minimize the effect of inherent lens aberrations and ensure crisp vision from most areas of the lenses.

“ The patient sees us taking a little extra time to make sure they are getting the absolute perfect measurement for the most advanced eyewear available,” explains Mr. Binani. “Patients are more apt to spend their money if they see the worth of their money spent.” Says Mr Binani.

Speaking on the occasion Mr. Shrawan Binani, Director, Himalaya Optical also said, “Eyewear today is not only a medical requirement, but a fashion accessory and one’s style statement. Over the past year we’ve noticed a growing demand for high end luxury brands. This inspired us to launch this premium eye wear showroom here. The store will offer eyewear from internationally renowned brands to the global citizens of Nagpur”.

Since their inception in the year 1935, Himalaya Optical have been trying to endow the countrymen with quality products .Himalaya Optical’s  sole aim is to strike an ideal balance between quality and trend. They have in store for you a varied array of products, which includes designer frames, branded sunglasses and contact lenses.

Decades of determination; tireless efforts, patience and perseverance have helped Himalaya Optical to attain new heights.  They have ably transcended the conventional boundaries in the field of Optical Retail industry and in this eventful journey Himalaya Optical have received the support of millions of satisfied customers.  Founded in the year 1935, headquartered in Kolkata, India they presently have  more then 100 optical retail stores, spread across all the major cities of India. Himalaya Optical today houses the largest variety of international eyewear brands such as Cartier, Mont Blanc, Bvlgari, Burberry, Versace, Prada, Ray Ban and Vogue under one roof. Apart from this luxury brands Himalaya Optical is the exclusive retailer in India for internationally acclaimed brands like Allan Azaro, Phillipe Morelle, Oliver Martini, and Genx. While vision correcting eyewear like spectacles and contact lenses has always been Himalaya’s forte from the very inception.

The Undisputed Leader of Dance Reality Shows Returns!

DANCE INDIA DANCE SEASON 6 AUDITIONS HITS THE CITY OF BENGALURU

Gear up to showcase your dance moves as ‘Dance India Dance 6’ auditions comes to the city of BENGALURU on 27th September

The very first platform on Indian television to give dance its due respect, the show that revolutionized dance in India and made it a mainstream career choice for millions … the show that continues to create dance legends of the country … the mother of all dance shows is all set to give birth to India’s next dancing superstar yet again! THE WAIT IS FINALLY OVER… Dance India Dance announces auditions for Season 6! The platform has introduced some spectacular talent each season - Be it Dharmesh, Shakti Mohan, Punit J Pathak, Salman Yusuf, Raghav Juyal or Prince, each of them has gone on to carve a niche for themselves and become a name to reckon with in the entertainment fraternity. Carrying on a legacy of excellence right since its launch in 2009, DID has emerged as the biggest and the most definitive platform for young and aspiring dancers from across the country. So, if you haven’t compromised in pursuing your passion for dance, your training or in terms of your choice of dance as a career, then why compromise on the platform? 

So if you think you have got the moves to set the stage on fire, if you are passionate enough to battle all the odds and showcase your true talent, if you are craving recognition and have spent endless hours practicing your steps to perfection, then put on your dancing shoes and show us what you have got! Participate and prove your mettle as Zee TV announces the nationwide auditions for their ultimate dance reality talent hunt show, Dance India Dance Season 6. An aggressive hunt for India’s next dancing superstar across 15 cities in India begins this September and is travelling to the city of Bengaluru.

The Dance India Dance Season 6 auditions will travel to Bengaluru on Wednesday 27th September at, Mount Litera Zee School,1st Main, Ramanna Garden, Ramchandrapura, Vidyaranyapura, Bengaluru, Karnataka, starting 8 AM. Dance India Dance Season 6 will open its audition gates to every passionate dance enthusiast in and around Bengaluru in the age group of 14 – 35 years and welcome them to showcase their passion and talent.

Zee TV is conducting auditions for Dance India Dance Season 6 across the length and breadth of the country in Mumbai, Delhi, Kolkata, Guwahati, Ranchi, Patna, Jaipur, Amritsar, Chandigarh, Lucknow, Bhubaneshwar, Indore, Ahmedabad and Dehradhun. Participants are required to carry their proof of age and nationality like a voter’s ID, Passport, Driving License, etc. In addition, the participants also need to bring along an audio CD or a pen drive with the track on which they wish to perform. It’s finally that time of the year when talent and hard work will make it to the hall of fame.  So, put on your dancing shoes and land up at the venue to give it your best shot!

Freshworks Launches Freshchat, A Next-Gen Customer Messaging Product

Aims To Disrupt The Live Chat Market And Help Internet And Saas Companies Drive Better Lead Generation And Conversion

Bengaluru 25th  September 2017 : Freshworks, the leading provider of cloud-based business software, today announced the launch of Freshchat, a next-gen messaging product that helps businesses better communicate with their customers. Freshchat provides a suite of website and in-product engagement capabilities which help businesses capture more leads and drive sales.

As per the 2016-17 Gartner CMO Spending Survey, nearly two-thirds of marketing leaders plan to increase digital ad-spend in 2017. Marketers are spending more on digital marketing to attract customers to their websites and apps, but end up converting only 2 to 3 percent of these visitors into customers.

To solve for this, Freshchat enables businesses to target visitors with highly contextual messages to increase engagement and thereby conversions. Once the end user responds, an intelligent bot screens and qualifies leads effortlessly before bringing in a sales rep. This information is auto-synced into the CRM, providing context for sales reps and enabling intelligent conversations.

Freshchat breaks from legacy live chat tools to deliver a modern messaging experience that customers expect, similar to personal messaging apps like WhatsApp or Facebook Messenger. Leveraging technology from recent acquisitions, Freshchat enables smarter conversations without the burden of traditional live chat on either party - no missed chats or sessions timing out for the customer, and no staffing up during peaks for the business.

Freshchat can integrate into websites, web-apps, native mobile apps, and other messaging products like Facebook Messenger. Freshchat offers in-product campaigns for onboarding and engagement, a unique integrated FAQ experience to encourage self-service, and advanced features to route and manage conversations for customer support.

“Businesses today want to provide their consumers with contextual, intelligent and personalized chat experiences,” said Girish Mathrubootham, CEO and Founder of Freshworks. “We believe there is a huge gap that live chat products don’t address compared to consumer messaging apps, which are creating high benchmarks for user experience. Sales and support agents need to be empowered with a single platform that provides the flexibility to engage with prospects and customers who are always multi-tasking. We are excited to offer a game-changing chat offering with unique sales and support capabilities that push the boundaries of an already well-established business communication channel.”

“At MakeMyTrip, we are always looking to use innovative technology to make travel seamless and hassle-free for our customers. We are using Freshchat to solve for our customers’ needs with precision, in real time. Not only has it ensured that our customers receive prompt personalized experiences, it has also brought in operational efficiencies that make assisted buying extremely scalable,” said Rajesh Magow, Co-Founder and CEO-India, MakeMyTrip.

In addition to the standalone chat offering, Freshchat will integrate into Freshsales and Freshdesk, making it easy for sales and support teams to adopt the product into their workflow. Freshchat is available to businesses of all sizes, with a free plan for companies with less than ten team members in sales and support.