Ola Bike expands services to 150 cities and towns across India, gets new video campaign


indiatoday, 14-09-2019 22:02:37


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Ola Bike expands services to 150 cities and towns across India, gets new video campaign

Ola has launched a new video campaign for Ola Bike under the slogan "Ab Khulenge Naye Raaste". The campaign has been conceptualized and executed by Leo Burnett Orchard and will be showcased on digital, video, social, OOH and broadcast platforms, covering several consumer touchpoints.

Ola Bike is planning to grow three times over the next 12 months.

Ola Bike is available cities and towns like Hyderabad, Kolkata, Gaya, Bikaner and Mughalsarai.

Ola hosts over 2 million driver-partners across its various mobility offerings.

Ola Bike, the micro-mobility service of the ride-hailing company Ola, has expanded its services to 150 cities and towns across India. First introduced in 2016 in Gurgaon, Faridabad and Jaipur, Ola Bike enables first and last-mile connectivity.

Over the next 12 months, Ola Bike is planning to grow three times and reach new towns and cities. It is one of the ride-hailing company’s fastest-growing categories and has opened up new employment avenues for potential bike-partners. The micro-mobility service is not only available in metropolitan cities like Hyderabad and Kolkata, but also towns like Gaya, Bikaner and Mughalsarai.

"Ola Bike offers consumers, a smart, innovative and affordable mobility solution; this is an offering that truly reflects our mission to build mobility for a billion people! Ola Bike has enabled citizens from the smallest of towns such as Chapra in Bihar to large metropolitan areas such as Gurgaon with access to quick, reliable and affordable mobility," said Arun Srinivas, Chief Sales and Marketing Officer, Ola.

"Ola has revolutionised mobility in India with unique offerings across cabs, auto-rickshaws and more, and we are excited to bring the same experience to hundreds of millions of Indians through Ola Bike. Ola Bike is also helping build sustainable livelihoods for our fast-growing network of close to 3,00,000 partners from within these ecosystems of cities and towns, creating opportunities like never before for the youth of the nation. We aim to impact over a million bike-partners in the coming year," he added.

The ride-hailing company has also launched a new video campaign for Ola Bike under the slogan "Ab Khulenge Naye Raaste". The campaign has been conceptualized and executed by Leo Burnett Orchard and will be showcased on digital, video, social, OOH and broadcast platforms, covering several consumer touchpoints.

"Ola Bike is now in 150 cities and rapidly expanding into more cities and towns across India. The campaign reinforces Ola’s understanding of the needs of commuters across the country and establishes Ola Bike as a simple solution to a real-world problem. We believe that the TVC hits home with every Indian, whether in large metropolitan areas or in the smallest of towns," Ola Marketing Head Aishvarya Murali said.

"Since its introduction in 2016, Ola Bike has seen rapid adoption across the country amongst both consumers and bike-partners. We’ve seen tremendous demand arising from both, cities and towns, a clear indication of the success of the offering and the value it offers to consumers," she added.

Ola hosts over 2 million driver-partners across its various mobility offerings. The company claims that Ola Bike will be instrumental in creating livelihood opportunities for the semi-educated and semi-skilled workforce in the country across large cities and small towns alike.

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