Playboy to launch first beach cafe in Goa in Jan-Mar quarter

PTI, 20-12-2012 04:24:55

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Adult entertainment company Playboy today unveiled the Indian Playboy bunny today here "keeping in mind local sensibilities" and announced launch of its first beach cafe in Goa during January-March, 2013.



"Keeping in mind the fast evolving Indian luxury market, we plan to launch Playboy as an aspirational brand aimed mainly at Generation Y with its cafes, clubs, bars, hotels and merchandises. We have ensured that the Indian bunny costumes have been designed keeping in mind local sensibilities," PB Lifestyle CEO Sanjay Gupta told reporters here.

The format will be extended to cities like Hyderabad, Mumbai, New Delhi, Bangaluru, Kolkata, Chandigarh and Pune.

PB Lifestyle has brought the Playboy brand in an licencing agreement to India and plans to open 122 locations in the next 10 years, he said. "We plan to be at 122 locations including 65 cafes, 49 bars and eight clubs in next ten years. We will be looking only at metro and Tier-I cities," he said.

PB Lifestyle, which will spend Rs 200 crore to set up Playboy clubs, bars and cafes over the next seven years, will raise the money through internal accruals, he said, adding that PB Lifestyle may also sub-franchise or sub-license the brand to raise funds.

The merchandise, which includes apparel and accessories for both men and women, besides fragrances, will be introduced in India during the second phase, Gupta said.
"In this segment also, we will keep in mind local taste and comfort," he added.

Playboy hotels are also in cards, but it will take some time till the right kind of property is found, he said, adding it might implemented during the second phase.

Gupta said that PB Lifestyle is working towards building Playboy as an aspirational and luxury brand in the country and erase all negative elements attached to it through an aggressive public relations campaign.

"Playboy’s global appeal as a design-driven and upscale lifestyle brand is a great fit with India’s rising middle class and large Generation Y audience. We have given tremendous consideration to local taste and customs. We look forward to introduce the modern Playboy brand to the new generation which aspires a good life," Playboy Enterprise Executive Vice President and Chief Revenue Officer Matthew Nordby said.

Comments on this Article
Jossey Saldanha, Mangalore/Mapusa/Mumbai Sat, December-22-2012, 9:17
Alfred, I know u love Kalchi Kodi but let us know if "Bende ani sungta chi Kodi god lagtha?".....
alfredo, santhekatte Sat, December-22-2012, 5:07
cds do not try to under estimate our santhekatte/kemmannu/malpe. i do agree wit u they are good in spirit and we are good in KAALCHI KAADI......JS?
Jossey Saldanha, Mangalore/Mapusa/Mumbai Sat, December-22-2012, 12:48
CDS, Thank God Alfred knows only about Goa cashew fenny. If he sees Playboy he will never go back......
CDS, Kemmannu Thu, December-20-2012, 9:53
alfredo, only we in and around Malpe lack the entrepreneurial spirit the Goan’s have, even though they sell spirit. Jossey you lucky guy.
alfredo, santhekatte Thu, December-20-2012, 8:58
JS since my calendar is booked until coming easter i the why this people choose goa? i dont understand. even our malpe also there is no place
Jossey Saldanha, Mangalore/Mapusa/Mumbai Thu, December-20-2012, 12:03
Alfred, You should now join me in Susegath Goa......
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