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Bengaluru Witnessed A Grandeur Junior’s Fashion Week Autumn Winter 2017.

INTERNATIONAL CHILDREN’S BRANDS SHOWCASED AW’17 COLLECTION AT BENGALURU

Bengaluru 11th DECEMBER, 2017:  Junior’s Fashion is on a beautiful journey of the Autumn Winter season, and has already stopped by Kolkata, Mumbai and NCR, and now, had a mesmerizing fashion parade in the beautiful garden city of India, Bengaluru, on 09th and 10th of December 2017 at Sheraton Grand, Bengaluru.

The event highlighted the trendiest collection by Doodlers, Marks & Spencer London, The Children’s Place and US Polo Association Kids. The collections by these brands had their own stories behind them and their own uniqueness. The collection was showcased to an audience of buyers, industry visitors, bloggers, and media.

From sketch to runway, Junior’s Fashion week drew attention on a two day event. Prominence to workshop and grooming session on day one was given for children aged between 4 to 14 years. Renowned brands such as US Polo Association Kids; Marks and Spencer, London; The Children’s Place and Doodler showcased exclusive and impressive collection on the runway of JFW.

The grand showcase is a preamble of the pre-event workshop that was moderated by experts. Jessica Gomes Surana, the supermodel, renowned educationalist, choreographer, and styling expert took care of the pre-event workshop, grooming, and styling of the kids. It was specially organized to groom the junior models to make them runway fit and instill in the confidence and aptitude to be a junior supermodel. JFW focuses on providing young girls and boys a platform to look ahead a fashion adept environment and experience the exhilaration of walking on the runway as a junior model. JFW is an omnibus to the future of fashion world for the young beautiful people of the world.

From dresses to cozy active wear, from embellished tops to modern jeans, from printed leggings to playful graphic tees, and comfy sleepwear, The Children’s Place has it all and hence is a one stop shopping destination for the kids.  The extensive assortment of accessories that includes hair bands, hats, bags, sunglasses, and footwear will show off just how easy it is to add a finishing touch to complete any outfit.

Mr. Alok Dubey; from The Children’s Place says, “Kids’ fashion is playful, fun and innovative. Kids are almost the most important decision-makers in families today and this part of specialty retail deserves its own dedicated platform. Hence, we are thrilled to be partnering and presenting the Junior’s Fashion Week in Delhi. We’ve recognized parents crave modern, fun, and easy-to-wear kids’ clothing that combines quality, value, and style. The Indian parent is no different. With our fashion-forward styles that are made with love, we intend to bring forth a fun place where moms get their stock of big fashion at little prices. With platforms like Junior’s Fashion Week, we aim to bring America’s #1 place for kids’ fashion more close and relevant to the audience.”

For the toddlers, Marks & Spencer offered jumpers and bomber jackets in luscious greens, snug blues and bright yellow hues which will surely brighten up your child’s winter wardrobe. With the plethora of winter ensemble options available, Marks & Spencer makes sure your child keeps toasty warm in the best of styles and the highest quality this autumn winter season.

Talking about trends in market, and Marks & Spencer’s association with Junior’s Fashion Week, Mr. Pankaj Kapoor; Head of Marketing – Reliance India, says, “Marks & Spencer is proud to be associated with the Juniors Fashion Week in India. It is a great platform for us to showcase our quality, innovative Kids wear collections. As well as being fun and stylish, we pay extra attention to comfort, safety, and convenience to ensure we offer clothing that parents are happy to buy and kids love to wear.”

DOODLERS aims at sketching for teens a world away from everyday reality to one of possibilities and imagination, a world that seamlessly integrates the unspoken and visual imagination of teens into the tangible. Their products and experiences promote self-expression and creativity thus increasing an affiliation with the young Doodler.

Kalyan Bhose, MD and CEO, Doodlers Apparels, says, “We are pleased to be associated with Junior’s Fashion Week.  The innovative and youthful nature of this show is a good platform to showcase our kids’ collection. Showcasing our junior’s collection at JFW will sure help us grow. We are excited about the event and extend our gratitude towards the entire Junior’s Fashion Week team for coming up with an event like no other. We believe together we can change how the world perceives children fashion. We look forward to a great event and a long-term association.”

In the Autumn-Winter edition, USPA is breaking new grounds with an innovatively crafted collection for the juniors. The collection showcases a vigorous play of bright colors along with reds, blues, and whites marking the core presence of the brand highlighted with stars, stripes, and dot prints.

Mr. Alok Dubey from USPA says, “U.S. Polo Assn Kids has always been a very integral part of our brand and we are pleased to be associated with Junior’s Fashion Week.  The creative and youthful nature of this show is a good platform to showcase our kids’ collection. Rooted in the brand’s American origin and polo connection, the collection stays true to classic American styling showcasing a vibrant play with reds, blues, and whites highlighted with stars, stripes, and dot prints. It’s always a pleasure to see kids wearing our traditional and preppy collection and we look forward to a great response from the show. The overwhelming reaction from parents and kids has given us a strong sense of responsibility to prove ourselves and provide a great clothing line for our junior models”

The ideology of JFW is to be an exemplary platform where young talent is celebrated, the brand value is accentuated and a heritage of fashion is cultivated!