Platform for Women Entrepreneurs to organize POWER Parbha from 11th January

Richard D’Souza
Kemmannu News Network, 09-01-2018 14:57:09

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Udupi : POWER PARBA will be held at the Mahatma Gandhi Bayalurangamandira, Beedinagudde, Udupi from 11th to 14th January , 2018.

Speaking to media persons in Press meet at Udupi Press Club here on Tuesday, 9th January, 2018, Dr. Gayathri R., President of POWER & Organizing Chairperson, Power Parbha – 18 said that Platform of Women Entrepreneurs Regd. (POWER) is a not-for-profit Non-Governmental Organisation (NGO) based in Udupi district which has been working for the empowerment of women since the past 9 years. The vision of POWER is to unite women entrepreneurs, inspire them and help them realize their dreams and totransform the role of women in business into a dynamic force.


POWER has been organizing marketing fairs like Gramotsava to provide a platform for women and rural folk to market their products to a wider community. Due to the demand for more and more opportunities like this, POWER PARBA took shape; the first edition of which was held in 2016.


POWER Parba is a festival which celebrates women entrepreneurship. It is a festival conceptualized by team POWER which helps budding women entrepreneurs to showcase their products, services and talent to a wide audience. We aim to bring into this festival, women who are running small home-based businesses in rural and urban areas of Udupi district, women who have a small business establishment (MSMEs), women who want to scale up their enterprise and women whose hobbies can be converted into a source of income. 

The main objectives of PARBA are:


  • To provide a platform for women entrepreneurs to display and sell and thereby promote their products.
  • To bring rural and urban women entrepreneurs under one umbrella.
  • To promote mutual learning, collective learning between the rural and urban entrepreneurs.
  • Create awareness amongst the local community about these women.
  • Disseminate marketing, management and technical knowledge.
  • To help women entrepreneurs develop contacts with buyers and networking.
  • Marketing of products and display of projects of MSME’s which are owned or co-owned by women.
  • Marketing of products from rural and tribal run cottage industries.
  • Help in developing new markets and expand existing markets for these women.

Pre-Event: As a part of the promotion of this event, we are organising a car and bike rally from Rajatadri, Manipal to Udupi and back to Rajatadri. Members of POWER and exhibitors will be participating in this rally. The rally will be flagged off at 4:30 pm on the 10th January 2018 by the District Commissioner, Ms.Priyanka Mary Francis.


PARBA’18: This year POWER PARBA will be held at the Mahatma Gandhi Bayalurangamandira, Beedinagudde, Udupi from 11th to 14th January , 2018. There are 170 registrations for stalls. Women from Mysore, Bangalore, Hubballi, Shivamogga, Gadag, and also from Mumbai, Tamil Nadu and Rajasthan are participating in the event. Stalls have been registered for selling Textiles, Handicrafts, Food, Jewellery, Fashion accessories, Textiles, Paintings, Home décor, cosmetics and many more. Few MSME stalls are also participating in this event. Each registrant will be provided with individual stalls equipped with basic furniture to display their products, electrical connections, lighting uninterrupted power supply and also digital payment facilities. The venue is equipped with ample water sources, toilets, car parking, floodlighting, changing rooms etc. The festival is open to general public.

The chief guest for the inauguration is Sri. Pramod Madhwaraj, the Honourable Minister for Youth Services and Fisheries, Govt of Karnataka. The marketing fair will be inaugurated by Ms. Priyanka Mary Francis, Deputy Commissioner, Udupi Dist. The guests of honour are Sri. A.C. Sahu, General Manager and regional head, SIDBI, Bangalore, Sri Ramanand Nayak, Joint Director, DIC, Udupi Dist, Sri. Kishore Alva, Executive Director and Joint President Adani UPCL, Smt. Meenakshi Madhava Bannanje, President, Udupi Municipality and Dr. A. P. Achar, Dean, Corporate Programmes, NITTE University.


During this programme we are recognising a needy women entrepreneur Ms. Sundari Bhargava of Puttur (BA from PPC). Since thirteen years, she has been collecting garbage from Nittur and Puttur areas and motivating others to join her work.


The valedictory programme will be held on the 13th of January 2018 at 5 pm. The chief guest will be Dr. Veena Bannanje, Author. The souvenir will be released by Sri Laxman Nimbargi, Superintendent of Police, Udupi Dist. The guests of honour will be Kum. Yajna Shetty, who is a filmfare award winner, Sri Andaru Deviprasad Shetty, Managing committee member, FKCCI ,Bangalore, Sri. Manjunathaiah, Municipal Commissioner, Udupi City Municipal Council and Sri Satish Kamath, GM, Syndicate bank.


There will be cultural programme in the evening:

1.    11th Jan -  X-treamBlast: Manjith and Vasanth Dance Group

2.    12th Jan –Variety entertainment programme – sponsored by Kannada Cultural Dept. Govt of Karnataka.

3.    13th Jan – NrithyaVaividhya – Dr.Manjari,  Srishti Foundation


Community service projects:

1.    Patient health education camp – By Adarsha Hospital , Udupi

2.    Free eye check-up camp – 12th Jan 10am to 1 pm by Prasad Nethralaya

3.    Free dental chek-up camp – IDA, Udupi Branch

4.    Neuro check-up camp - National Neurosciences Mission, India.


SwacchBharath – GO GREEN

To emphasize the importance of Cleanliness and Going Green, we have a committee which is looking into correct way of waste disposal, minimising the use of plastics, helping business owners to change to a green model and also keep their surroundings and the premises clean and tidy. On 13 Jan, to promote the idea of reduce, recyle and reuse, we are having a drawing and painting competition for  children on in the age groups of 8-10 yrs and 11-14 yrs. Prizes will be distributed to the winners.


Members present in the press meet:

1.          Dr. Gayathri. R – President, POWER & Organising Chairperson, POWER PARBA ‘18

2.          Ms. Pushpa G. Rao – Organising Secretary – Parba’18

3.          Ms. Renu Jayaram – Advisor – Parba ’18 and founder president

4.          Ms. Rashmi Vijayendra – Chairperson exhibitors- Parba’18 and Joint secretary

5.          Ms. Sarita Santosh – Chairperson pre-event- Parba ‘18

6.          Ms. Suguna Suvarna - Treasurer

7.          Ms. Smitha Rajneesh –Secretary – POWER

8.          Ms. Thara Thimmaiah – Vice President –POWER

9.          Jayashri Bhandari

10.       Sona JP

11.       Chethna Trehon


12.       Jayashri Krishnaraj

Comments on this Article
N.Nagaraj, Bangalore Thu, April-26-2018, 5:05
Hi Iam Nagaraj from Bangalore I would like to Put up a sarees Stall in your Power Parbha Event. So can you pl guide How to book a stall. How much is the Stall Prices. in a Annual Year How many times power Parbha Event will Happening can You Pl Guide Me Iam Weighting for your reply.. Thanks Regards. N.Nagaraj
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