As prices of Udupi mallige plummet, a small Christian community pins its hopes on Ganesh Chaturthi
As prices of Udupi mallige plummet, a small Christian community pins its hopes on Ganesh Chaturthi
The Udupi mallige is widely grown in the village of Shankarpura — home to a large Christian community — in Udupi. This crop, accorded a GI tag, has been cultivated here since the mid-1930s. While the current weather is perfect for this variety of jasmine, it also means a larger-than-usual supply of flowers, and a dip in their rates.
The flowers usually fetch around ₹2,000 per atte (a bunch of over 3,000 buds) during this time. But according to the Udupi Mallige app, developed in 2019, the average rate since the last week of August has been hovering around just ₹550-₹600. Flower sellers in the district are now pinning their hopes on Ganesh Chaturthi, and expect that the rates may spike closer to the upcoming festival.
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