Topps’ Slam Attax Trading Card Game to bring alive WWE experience for kids

Rons Bantwal
Kemmannu News Network, 02-12-2011 05:43:57

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The Great Khali® to launch the game at Hamleys on December 1st

Mumbai, 1st December 2011 -- After the resounding success of Cricket Attax, the official IPL trading cards game, Topps India Sports & Entertainment Company will now be launching the Topps Slam Attax - Rumble, Trading Card Game collection. Based on the immensely popular World Wrestling Entertainment franchise, fans can now collect over 223 Trading Cards of their favourite WWE SuperStars in their official look and play an engaging and exciting skill and strategy game which enables them to relive the WWE experience at their homes!




Slam Attax Rumble offers for boys more choice than before. The cards are powered with a total of six stats or ratings to choose from! The ratings reflect the performance and star appeal of the individual WWE entertainer and are completely aligned to SuperStar or Diva’s current form. 


The WWE Slam Attax collection system comprises of primarily two key components ‘Cards’ and ‘Starter Packs’. Cards are available as different products ranging from packet of 5 cards at Rs, 15 to multipacks of 50 packets at Rs. 750. Starter Packs are available in two varieties and this product enables gaming and facilitates collection of the cards. Similar to the pattern of Topps’ all table top games, Slam Attax requires players to employ their knowledge of the various WWE SuperStars and the game rules in order to create a strategic line up of SuperStar cards to outwit their opponent!


About the cards:

The cards comprise of 223 cards with 175 entertainer / superstar cards, 32 additional mirror foil or silver foil cards and 16 additional special gold foil cards. The different types of cards in the collection are: Champion cards (special gold foil), Signature move cards, Title cards (both mirror or silver foil), roster cards like RAW, NXT, TAG TEAM or SMACKDOWN cards and other regular cards including – WWE Legend cards, Prop cards, Match Type cards and Pay Per View cards.


The product range:

One usually starts with Deluxe Starter Pack priced at Rs 299. The pack comes with - WWE Slam Attax Game


 Ring Mat, Picture Checklist, 25 cards including 3 Silver, one Champion Gold Card and one Limited Edition


 Rock Gold card, Game Rules, Game Guide including two additional Game Mats – for The Rumble Game & The


 Elimination Chamber Game and a premium 24-page plastic binder (card album). 


About availability:

The range is currently under distribution and will soon be available at all major modern retail and about 20,000 plus mom & pop outlets across the country.


Mr. Sanjeev Katyal, Head of India operations of Topps said, “We at Topps are always striving to bring entertainment based thought provoking games with international standards to the Indian consumer. Cricket Attax has received a tremendous response and we are confident that Slam Attax too is going to be loved. Topps’ Trading Card Games & collectibles are not only a brilliant and entertaining way to sharpen your little ones strategic skills and build his memory power, but also a great way to coax him out of the house in this age of the internet! We wish everyone – Happy collecting!

Speaking about the association and launch at Hamleys, Mr. Sudhir Pai Sr. Vice President, Reliance Retail & Head of Hamleys in India said “We are excited to launch the Topps Slam Attax line in Hamleys. Being the “Finest Toy Store in the World”, it’s important that we launch the finest toys of the World in the best possible manner. Slam Attax for sure will create a rage amongst kids and we are happy to support it.”

About Topps

Topps, based out of New York, USA, is an international marketer of sports & entertainment products, principally collectible trading cards, confections, sticker collections, and collectible strategy games. Synonymous with major licenses such as Major League Baseball, English Premier League Football, Star Wars and WWE, Topps collectables are available in over 40 key markets worldwide. Some of the renowned global brands of Topps include, Match Attax – the official trading card game & collection of English Premiere league, Slam Attax – the WWE trading card game & collection and Fore Attax - the Star Wars trading card game and collection, apart from many other collections in the sports & entertainment space. Topps invented the modern Trading card in 1952 and since then are global market leaders in the sports and entertainment cards’ space. In terms of product lines, Topps is engaged in making and marketing of kids’ collectibles. Topps was the first to add the player statistics on its cards and is known for its innovations in card designs and editorial & game development capabilities.

Topps entered into India in November 2010 and launched its brand Cricket Attax, the official trading card game of IPL in April 2011. Topps India is a division of Topps Europe Ltd, a company registered out of Milton Keynes UK.

About Hamleys

Hamleys, the world’s most famous toy retailer, was established by Cornishman William Hamley in London in 1760. Today it remains the world’s most wonderful toy shop, synonymous with theatre, magic and entertainment.  In India, with the opening of its first store in Mumbai at High Street Phoenix and the second one at the Express Avenue Mall in Chennai, the World’s finest toy retailer has captured the imagination of children with its wide range of toys, exclusive merchandise and magical experience. 

Comments on this Article
deepa, bangalore Fri, December-2-2011, 6:43
I liked the content on this site. Would like to visit again.
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